February 12, 2006
Now that you know you need testimonials, here are several ways to go about getting them.
One of the most suggested ways to get testimonials is to offer it for free to a number of people in return for their endorsement. Which leads me to say this: don’t be afraid to ask. This is the number one error of unsure, untested new-to-the-business marketers. The worse that can happen is that they don’t do it. But keep in mind that some will!
By the way, along with this, don’t be afraid to go after well-known people in the field that the products you’re endorsing are in. People that are fairly popular or really popular always look at these types of requests as opportunities for free advertising for themselves; and it is. That’s why it’s win/win.
A second very important aspect of asking for endorsements is to keep the receiver in mind as far as making it as quick and easy for them to do as possible.
Here’s a little trick that not too many people do:
Send out several different versions of an endorsement for your product that you would like to receive back. Ask them to choose one of the options and do a little editing. This type of strategy greatly increases the chances that you will receive the endorsement and let’s you bring out the details that you want to emphasize to your prospective customer.
Eventually you will receive feedback from your satisfied customers, make it a point to file all of these away for future product rollouts. You will never stop marketing, and the surest way of increasing your sales is to let the worlds of your satisfied customers speak for and recommend your product.
Next time: One last technique to put in your testimonial arsenal requests.
