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« February 2006 | Main | April 2006 »
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Mar31
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Gary Bourgeault
 March 31, 2006
With Amazon.com announcing a new compensation plan recently, it has produced a flurry of outrage that is being expressed through postings all over the web. Many of those who rely heavily upon the Amazon Associates' affiliate program were extremely unhappy... Continue Reading
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Mar30
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Gary Bourgeault
March 30, 2006
Many people think that because they run a small online business that they shouldn't bother doing things that involve large campaigns and exposure, they're content to go about doing things small. I hope I can help you change your mind... Continue Reading
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Mar29
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Gary Bourgeault
March 29, 2006
To end our discussion about Mass Customization, I want to go over a few points that are essential to understanding what it really means. Most people understand mass customization when it comes to products, it is a little more... Continue Reading
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Mar28
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Gary Bourgeault
March 28, 2006
As I read PMA's story, one of the key elements I found included in the mix was the understanding that they are in a continuous state of change that not only relates to the tech savvy, but to those existing... Continue Reading
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Gary Bourgeault
March 28, 2006
In examing the necessity to move toward mass customization we are looking at what PMA did to make itself a huge success among its customers. We looked at how they have helped control costs and increased customer satisfaction through a... Continue Reading
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Gary Bourgeault
March 28, 2006
A good example of where the mass customization trend is going can be shown by the recent results that PMA received from a survey conducted by J.P. Murphy and Co., a Malvern, Pa.-based marketing and opinion research firm. The survey... Continue Reading
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Gary Bourgeault
March 28, 2006
We've read throughout the recent years on the promise and desire for mass customization. What exactly is mass customization? Why is it so desirable? Why will it be so profitable? First of all, in the past when it was... Continue Reading
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Mar27
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Gary Bourgeault
March 27, 2006
If you were to listen to naysayers, you would think that affiliate marketing was a low-level ponzi scheme that bilks their users out of their finances. One of the problems in any area of business, when you're researching what will... Continue Reading
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Mar26
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Gary Bourgeault
March 26, 2006
I wrote about the recent strategy of Warner Bros. to enter into the China toy market with the goal of opening 200 stores in the years ahead. There is a great story that goes along with this that can assist... Continue Reading
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Mar25
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Gary Bourgeault
March 25, 2006
Blogging software provider Six Apart, has now partnered with Bokee, a Chinese blog hosting company, for the purpose of making it easier for chinese businesses to communicate with their customers and for internal commnications between employees via blogging. According to... Continue Reading
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Gary Bourgeault
March 25, 2006
In contrast to e-commerce Web sites, when it comes to SEO success, B2B is usually far simpler to implement. There is an emotional barrier in e-commerce that one a price gets to a certain level, which is different from industry... Continue Reading
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Gary Bourgeault
March 25, 2006
Most Internet marketers know that many users have a lot of permission-based ezines they subscribe to. But, as with all customers, they look forward to, open and read e-mails that have specific content that is relevant to their wants and... Continue Reading
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Gary Bourgeault
March 25, 2006
We always get encouraged to measure, look at the stats and make decisions based upon them. Is it as simple as that? Or is there something more to facts and figures that ends in online business success? One major insight to bear... Continue Reading
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Mar24
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Gary Bourgeault
March 24, 2006
a aaa aaaa a Here's some data if your main focus in who you're marketing to is teens. In a report from Forrester, it does say that blogging in general is booming among... Continue Reading
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Gary Bourgeault
March 24, 2006
In a recent study by WebSideStory, it was revealed that Internet search power Google, refers almost 75% of searches performed in the U.K. and furthermore controls the great majority of searches performed in Europe. The study discovered that in the... Continue Reading
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Mar23
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Gary Bourgeault
March 23, 2006
Once a company has decided to take the plunge and hire a Search Engine Optimization (SEO) Company, it is only a first step in making the campaign a success for both you and the company. I have to assume... Continue Reading
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Gary Bourgeault
March 23, 2006
Last post we talked about some of the lessons we can learn from the strategies that Phil Harrison of Sony is attempting to implement in their plans for the future. The key to it all according to Harrison is this... Continue Reading
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Gary Bourgeault
March 23, 2006
In an article on the soon-to-be-released online service offered by PS3, Sony Computer Entertainment President Phil Harrison announced the long-awaited and promised response to Microsoft's Xbox Live service. You can read about the game consoles anywhere, but because this... Continue Reading
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Gary Bourgeault
March 23, 2006
In a response to the worldwide growth of cellphone use and competition, online payment company PayPal announced on Wednesday that it is going to offer a service that will allow users to make purchase and money transfers using SMSes through... Continue Reading
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Gary Bourgeault
March 23, 2006
With Dell buying game computer maker Alienware, AMD has finally gotten there foot in the door of the last standing company that exclusively used Intel computer chips. While Dell is the largest PC maker and the last to use only... Continue Reading
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Mar22
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Gary Bourgeault
March 22, 2006
After a time of testing in international markets, Yahoo! is starting up its Phone In and Phone Out services integrated with its Yahoo! Messenger service. The customers in the U.S. will not have to wait any longer to participate. To... Continue Reading
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Gary Bourgeault
March 22, 2006
Another story in the saga of lawsuits has reared its ugly head again as an online company filed suit because they didn't get a high enough ranking in Google. In a report a few days ago it was said that... Continue Reading
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Gary Bourgeault
March 22, 2006
Mark Dowd at Internet Security Systems reported that a serious flaw exists in certain versions of the Sendmail open-source and commercial e-mail software. If you use this for anything personally or in business you need to read the report online.... Continue Reading
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Mar21
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Gary Bourgeault
March 21, 2006
Why write so much about this article written by Georgie Ann Geyer? To be honest with you it's a great business lesson to learn and history one as well. If you have done any studying of the history of business,... Continue Reading
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Gary Bourgeault
March 21, 2006
If you think what I've mentioned about the article Georgie Ann Geyer has written about is bad, it even gets worse as we'll look at here. First she describes the recent selling of the Knight Ridder newspaper chain which is... Continue Reading
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Gary Bourgeault
March 21, 2006
While Georgie Ann Geyer tries to wrap her argument around the topic of war as a reason that we need to read more newpapers, she begins to make ridiculous assertions that only someone representing a dying industry could do. This... Continue Reading
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Gary Bourgeault
March 21, 2006
I mentioned a report in the last post called "The State of the News Media 2006." Georgie Ann Geyer uses it as an argument to say that we no longer know what's going on in the world because we don't... Continue Reading
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Gary Bourgeault
March 21, 2006
Poor Georgie Ann Geyer, she is being haunted these days. In her words she is being haunted, taunted and flaunted in her ideas about the American people. Listen to this statement she makes and I'll get back to it later... Continue Reading
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Gary Bourgeault
March 21, 2006
Google revealed a new site Tuesday that will feature financial news and content, which will enter it into a very large, growing market which its rivals, especially Yahoo have had its way with for quite a while. There is a... Continue Reading
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Mar20
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Gary Bourgeault
March 20, 2006
Tired of having to do all the tech work, or have no desire to waste your time on the tech side of things in order to get your favorite web content through RSS/Atom feeds? Luis Suarez at ittoolbox tells here... Continue Reading
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Gary Bourgeault
March 20, 2006
Many of you may have hear the term "barriers to entry," it refers of course to how difficult it is for your competition to enter into your area of products or services. Now I want to change that a little... Continue Reading
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Gary Bourgeault
March 20, 2006
Michael Dell, addressing some of his employees in India, laid forth some simple, easy to understand concepts on how to be successful in your business. These three things, he says, are what made him flourish in spite of what anybody... Continue Reading
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Mar19
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Gary Bourgeault
March 19, 2006
When a person sits in the privacy of their room, sipping their drink, having their feet up relaxing, there is the sense of anonimity and quietness and enjoying being alone. The only problem with that scenario, is that you are... Continue Reading
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Mar18
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Gary Bourgeault
March 18, 2006
There is one thing about online marketers in the area of SEO, they never give up. The problem is that a number of SEO scam artists know that and take advantage of that tenacity, to the detriment of the receiver... Continue Reading
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Gary Bourgeault
March 18, 2006
While it is nothing new for colleges to turn ipods into educational or research tools, one college is finding more uses for the increasingly popular player of music and video. Georgia College & State University history professor Deborah Vess has... Continue Reading
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Mar17
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Gary Bourgeault
March 17, 2006
Welcome to part three of this mini-series on SEO and blogging. We're going to cover several more tips on how to get search engines to pay attention to your blog more. Remember that a blog can be used for numerous... Continue Reading
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Gary Bourgeault
March 17, 2006
I hope you have made a decision to include a blog as part of your online business strategy. Those of you that have, here a several tips that can help you to build a blog that will be attractive to... Continue Reading
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Gary Bourgeault
March 17, 2006
The days are long gone when you could have a good chance of ranking on the first page of search results by simply writing keywords that are focused according to your content, along with some specific formulas to follow. But... Continue Reading
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Mar16
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Gary Bourgeault
March 16, 2006
IBM, which has been quietly positioning itself as a consulting company for years, once computers starting to become commoditized, is now being targeted by Microsoft Corp. which is attempting to sway businesses to conintue on with desktop software rather than... Continue Reading
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Gary Bourgeault
March 16, 2006
There have been so many introductions of new products and services the last week along with companies buying up a continuous line of tech companies, that I was surprised to find a pretty cool offering by eJamming which allows... Continue Reading
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Gary Bourgeault
March 16, 2006
E.W. Scripps Co., the media company has continued its reach into the online comparison shopping business, revealed on Thursday that they bought up the British company uSwitch.com for $366 million which provides specialized Internet searches that allow you to compare... Continue Reading
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Gary Bourgeault
March 16, 2006
Bellsouth's chief architect, Hank Kafka made some comments in a speech recently that could possibly be a look into the near future challenges that the video explosion on the net is going to produce. One of the points that he... Continue Reading
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Mar15
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Gary Bourgeault
March 15, 2006
Blogging software company Six Apart, who has been all around the news lately, has acknowledged that it has raised an additional $12 million in venture capital from three companies, including their current investor August Capital, Intel and Focus Ventures. This... Continue Reading
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Gary Bourgeault
March 15, 2006
Gerri Elliott, corporate vice president, Worldwide Public Sector, welcomes delegates At the Microsoft Government Leaders Forum, Bill Gates, Microsoft Chairman laid out a vision of the future before approximately 300 business, academic and political leaders from the U.S., Canada... Continue Reading
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Gary Bourgeault
March 15, 2006
Benjamin Pfeiffer wrote an article on some of the reasons SEO companies refuse clients. He gives a list of some excellent thoughts, that if you reverse-engineer them, can get you ready to be helped. In essence that is the point... Continue Reading
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Michael Alvarez
March 15, 2006
The Focus of my Blogs: Offline & Online Marketing from the Point of View of a VP/Director of Marketing Continue Reading |
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Mar14
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Gary Bourgeault
March 14, 2006
A federal judge on Tuesday said that he is going to order Google to turn a portion of its Internet records to the U.S. Justice Department, said he is probably going to protect Google's data that is specifically relating to... Continue Reading
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Gary Bourgeault
March 14, 2006
The days where the Internet is considered primarily a global market are over forever. You as an owner of a local business need to understand the advantage you get from being listed in the local areas of Google and Yahoo.... Continue Reading
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Gary Bourgeault
March 14, 2006
One of the new changes that may personify the new web versus the old web, is in the way the model for media and communications companies had totally crumbled. The old way of doing things was to build the businesses... Continue Reading
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Gary Bourgeault
March 14, 2006
Microsoft had entered into the mix of Web 2.0 with its recent offering of Windows Live. They have outlined some of their goals which would include reaching a target of 20 Million users by June of 2006. Most of... Continue Reading
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Mar13
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Gary Bourgeault
March 13, 2006
The new technologies that are empowering web users is fueling another huge round of funding to the net. Investors and companies are now backing the development of new companies or buying them outright as shown by Google's buying out of Writely... Continue Reading
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Gary Bourgeault
March 13, 2006
Six Apart the blogging software developer has purchased Splashblog for an undisclosed amount. SplashBlog represents applications for mobile Photo blogging and empowers users to publish photos immediately from their camera phone to a blog. Geekzone says that "According to Six... Continue Reading
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Gary Bourgeault
March 13, 2006
With the purchase of Writely recently by Google, it spoke of something much bigger than the deal itself; it was an acknowledgment that Web 2.0 is for real. Most of you reading this will know that Writely is an online... Continue Reading
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Mar12
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Gary Bourgeault
March 12, 2006
In some very important insights, that can affect your business, we'll look at how men and women approach the Internet differently. First of all, in general, across all age groups and demographics, men still use the internet more intently than... Continue Reading
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Gary Bourgeault
March 12, 2006
Cnet recently asked the question if Google was getting ready to prepare an office suite to compete with Microsoft. They reported that "Google announced Thursday that it is acquiring Upstartle, maker of Web-based word processor Writely." "The move immediately fueled... Continue Reading
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Mar11
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Gary Bourgeault
March 11, 2006
A Google experiment could reap some great rewards for small buisnesses trying to move up the search results ladder. Google has decided that they are going to try to 'enhance' the results to offer more opportunities. Here is how it's... Continue Reading
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Gary Bourgeault
March 11, 2006
In a lot of my online wonderings around blogs, forums, websites and all various communities and ways to communicate online, I still find many people believing that the best strategy to start a business with is to find the largest... Continue Reading
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Gary Bourgeault
March 11, 2006
Mobile Gadget News commented on the new "Rabble" service being offered by a joint venture between Cingular and Rabble. Here's what they say "Imagine a kind MySpace on a mobile phone, and you have an idea what Cingular and San... Continue Reading
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Mar10
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Gary Bourgeault
March 10, 2006
I'm about to tell you some secrets concerning AdSense that will help you achieve a lot of success as defined by me in this series of posts. You need to take into account that this are working for most people... Continue Reading
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Gary Bourgeault
March 10, 2006
Now last post I dealt with the myth of making a huge fortune online using Google AdSense, in a short period of time. Like I said, you can make a lot of money, but there is a certain strategy... Continue Reading
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Gary Bourgeault
March 10, 2006
There has been a lot of hype about the use of Adsense to make yourself a fortune online. You know: just buy my book or course or use my tool and you'll make a quick and easy fortune. The next... Continue Reading
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Gary Bourgeault
March 10, 2006
Recent research by PricewaterhouseCooper for Google reveals that personal finance advertising is way behind the consumer demand for Internet services. Consumers are going online in droves to purchase personal finance products, but the companies selling them have been extremely slow... Continue Reading
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Mar 9
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Gary Bourgeault
March 09, 2006
Manufacturing Information Systems (MISys) has realeased their new management system called Samll Business Manufacturing, for the purpose of making operations run smoother as small manufacturing plants. According to MISys, the system is able to manage inventory raw materials, work in... Continue Reading
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Gary Bourgeault
March 09, 2006
Skype, a global Internet communications company, announce Thursday that they a new answer for businesses called Skype for Business. Finanzen.net reports that it will "help small businesses easily manage communications, improve productivity and reduce costs. Skype for Business expands existing... Continue Reading
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Gary Bourgeault
March 09, 2006
At ZDNet Dan Farber posted one the ETech 2006 conference whose theme is "the attention economy." He said this: "During the sessions, several presenters attempted to wrestle the notion of attention to the ground. It was clear that definition and... Continue Reading
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Mar 8
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Gary Bourgeault
March 08, 2006
There are a number of people who not only struggle in their start-ups because of having little cash, but there are also some who make it a way of doing business to use various tactics to grow their business... Continue Reading
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Gary Bourgeault
March 08, 2006
Microsoft unveiled its suped-up Internet search engine made to challenge rival Google. It went live today with a beta version of its "Windows Live Search" and a new tool bar at the website www.Live.com. "Windows Live Search" vice president Christopher... Continue Reading
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Gary Bourgeault
March 08, 2006
One of the key elements of success online has been and always will be “ad copy.” But with the increasing importance of online search, it is creating a tug-of-war between writing good copy that will also have some search... Continue Reading
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Mar 7
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Gary Bourgeault
March 07, 2006
Six Apart, the world leader in blogging software and services announced today that they have a new strategy for growing its business blogging answers. a According to their press release “The strategy includes several new product and service launches, growing... Continue Reading
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Gary Bourgeault
March 07, 2006
Intel uncovered its new “Core” computer chips Tuesday, asserting that they can be used across the full spectrum of computing hardware from high-speed game machines to handheld computers that require little power. Losing the technology leadership to Advanced Micro... Continue Reading
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Gary Bourgeault
March 07, 2006
Hitwise, an online competitive intelligence service has purchased HitDynamics, a technology platform that blends the management of search campaigns, measuring and reporting search marketing along with the tracking of conversion analytics into a distinct, intuitive interface.a HitDynamics as many... Continue Reading
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Gary Bourgeault
March 07, 2006
We talked on some preparations last post on starting a website for your small business. Here are 3 tips on what not to do. Last post we touched on this a little but it is of primary importance: don’t worry... Continue Reading
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Gary Bourgeault
March 07, 2006
If you are ready to take the plunge into launching an online presence through a website, here are some things you need to know as you go through the process. a First, you need to know the differences among... Continue Reading
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Mar 6
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Gary Bourgeault
March 06, 2006
One of the most unused aspects of email marketing is sending a theme card whether of thanks, congratulations, specials, condolences, you name it: people really love being remembered and reminded of your relationship with them.a Many people think that... Continue Reading
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Gary Bourgeault
March 06, 2006
Last post we talked about the tremendous potential for online video to enhance the growth of traffic to your website.a We also talked about how at this time a lot of what is going viral from the web is... Continue Reading
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Gary Bourgeault
March 06, 2006
If you are much of a TV watcher or simply scan the channels to keep up on ideas of what’s happening out there or just for nothing else to do, then you may be seeing an extraordinary phenomenon going... Continue Reading
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Gary Bourgeault
March 06, 2006
One of the great strengths that online marketing and interaction entails is the use of emails, among other tools, to share interesting and valuable links that can add value to a customers business and life. a Emails can be... Continue Reading
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Mar 5
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Gary Bourgeault
March 05, 2006
Here is another great email strategy that is deceptively simple, but very powerful and productive. a Go and find as many other online marketers as you can that are willing to exchange “Signatures” with you. Start with those you... Continue Reading
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Gary Bourgeault
March 05, 2006
Last post we talked about the continual importance of email marketing as a strategy and threw out a few statistics. One more statistic I want to start this post with is that it is estimated that it could be... Continue Reading
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Gary Bourgeault
March 05, 2006
I hope that I don’t have to convince you to be marketing with email. If you aren’t currently doing it you’re really missing out huge on it. a Now don’t let the endless hype and news reports get you... Continue Reading
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Gary Bourgeault
March 05, 2006
The great equalizer in online marketing is the proper use of email. Here are two easy ways to grow your online business using this indispensable tool. a Use a Professional Signature. This is an absolutely essential tip for you... Continue Reading
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Gary Bourgeault
March 05, 2006
A number of media outlets have reported that AT&T is close to buying out BellSouth Corp. for close to $65 billion. a The deal would considerably increase the reach of AT&T, already the country's leading telecommunications company by the... Continue Reading
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Gary Bourgeault
March 05, 2006
In a continuous move toward catering to the fast growing blogging community, Google and Son Ericsson have launched a new mobile phone service. a The partnership will make the Google Search and Blogger accessible to users of choice Sony... Continue Reading
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Mar 4
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Gary Bourgeault
March 04, 2006
As many of you know, one of the basic skills you need for SEO is concerning keyword research and along with that, word association; it is knowing what words people will use to look for your product or service,... Continue Reading
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Mar 3
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Gary Bourgeault
March 03, 2006
22-year-old Corey Kossack, a student at Arizona State University started an online business in a small apartment and is now doing $500,000-a-year in DVD sales. His strategy was to grow his business based upon pricing as his niche. He was... Continue Reading
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Gary Bourgeault
March 03, 2006
In an ending of a long-term patent case Research in Motion (RIM) agreed on Friday to pay NTP $612.5 million to take away the threat of having its well-liked BlackBerry shut down. In response to RIM paying NTP the... Continue Reading
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Gary Bourgeault
March 03, 2006
Is there value for an Industrial company to launch a pay per click campaign?a Keep in mind as we talk that the usual marketing tools for Industrial companies are Trade Journal advertisements and Tradeshows. The Trade journal advertisements are... Continue Reading
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Mar 1
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Gary Bourgeault
March 01, 2006
As of yesterday Microsoft has officially entered into the classified ads venue. Once it was operating under the code-name Fremont but is now being called Windows Live Expo. a Pamela Parker at Click Z news reports: a “The company... Continue Reading
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Gary Bourgeault
March 01, 2006
Include these five tips in your writing and you will soar in your Internet traffic building and sales. 1. Keep your articles short. Remember that articles are best kept short online; somewhere between 500-1000 words at most. If... Continue Reading
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Gary Bourgeault
March 01, 2006
Articles are the great divider between consistent online business success and abject failure. Here are some tips on how to write articles to draw huge amounts of visitors to your website and rake in huge profits.a Writing article to... Continue Reading
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