March 06, 2006
One of the great strengths that online marketing and interaction entails is the use of emails, among other tools, to share interesting and valuable links that can add value to a customers business and life.
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Emails can be utilized for this continuously, as it creates great good-will for you and your company, as people appreciate someone that has taken the time to search for things on their behalf and send them that information and location without them having to do the work themselves.
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All of the seasoned, wise marketers use these techniques all the time. Some very interesting things that I would have never known about have arrived in my email box through some of the numerous ezines I subscribe to. The ones that send me the good stuff I always pay special attention to.
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So this is another valuable email strategy that you can use to offer service to your customers above and beyond what they expect.
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Don’t think that it is a waste of time to occasionally surf about to find things that you feel will add value to your customers; even if it may possibly be outside of the niche you work in. People’s lives do not only revolve around that area that you reach out to them in. They’ll know the difference and will reward you and your business for it.
comments
Email is a great viral tool as long as it doesn't end up in a junk mail box, which is the tricky part for me.
- Brandon Hopkins
Posted by: Vooed Business Marketing | March 6, 2006 05:01 PM | Permalink to Comment
Thanks for the comments Brandon. Did you check out this recent postthat deals with that specific problem?
Posted by: Gary | March 6, 2006 05:12 PM | Permalink to Comment