April 27, 2006
he Pew Internet and American Life Project conducted a study that shows three out of four adults in America now use the Internet. This is up from 66 percent in January of 2005. That's really a huge increase over a relatively short time period.
In another fast-growing area, broadband is now used by 42 percent of Americans which is up from 29 percent in January of 2005 also.
All of this is significant for your online marketing purposes, depending on what products and services you offer. We all need to change our way of thinking that the Internet is primarily a young male demographic any longer. Obviously, in certain areas this is still true, but overall, that corner has already been turned, and we need to adjust accordingly.
