May 05, 2006
We recently talked about a Pew Internet & American Life Project survey. It revealed that approximately 60 million Americans used the Web to help them in making important decisions in their lives during the last two years. Another result of the survey showed that only 5 percent of the users were dissatisfied with the information they found. That is a high rate of customer satisfaction: 95 percent!
Of course this reveals that the Internet is becoming the key tool of choice for those looking for valuable information and it is working great.
Now the reason I'm bringing this up again is to talk a little about content. One of the things that most people and online marketers think of when they hear the word 'content' is reading an article, listening to music or watching a video.
