TheAlphaMarketer: February 2006 Archives

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Feb28	Google CFO George Reyes warns of slow growth Gary Bourgeault February 28, 2006 Know More: Google, Marketing Realities The Chief Financial Officer of Google George Reyes said that there could be a slowing of advertising revenue growth. Speaking at a Merrill Lynch investor conference in New York, Reyes said that Web search advertising, which accounts for 99%... Continue Reading Posted at 2:18 PM \| Permalink \| Comments
Feb27	Can Barry Diller make a run at Google with Ask.com? Gary Bourgeault February 27, 2006 Know More: Google, Internet, Search Engines When we do our searches on AskJeeves.com, we can no longer say that the butler did it. As of Sunday evening, AskJeeves.com was officially christened Ask.com. Media mogul Barry Diller spoke to those who are expecting him to make... Continue Reading Posted at 7:34 PM \| Permalink \| Comments
	Online Direct Mail Marketing Tool Gary Bourgeault February 27, 2006 Know More: Digital Trends, Marketing Realities, Online Tools Here is a site that some of you are going to love; it’s tailor made for certain campaigns. From sitting right at your computer you can create direct mail pieces that can be sent actual mailing lists, and without... Continue Reading Posted at 5:27 PM \| Permalink \| Comments
	Looking at Mobile Direct Marketing - Try Enpocket Gary Bourgeault February 27, 2006 Know More: Marketing Realities, Mobile Marketing, Understanding Niche Marketing If you are at all considering marketing to the Mobile market you’ve got to take a look at Enpocket. Enpocket is a company that provides mobile marketing strategies to over 400 brands all over Asia , Europe and the They... Continue Reading Posted at 1:47 PM \| Permalink \| Comments
	Add Fun to your Online Marketing Strategy Gary Bourgeault February 27, 2006 Know More: Internet Business Myths, Marketing Realities, Repeat Visitors The Pew Internet and American Life Project put a report out recently that 30% of those who use the Internet go online “just for fun.”a It is interesting to note that just about six years ago the same group... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
	Google AdWords Validity Tool Gary Bourgeault February 27, 2006 Know More: Adwords, Google, Online Tools Have you ever wondered if you should eliminate a lower performing ad for your AdWords campaign? a Verster which is a hosted set of Web-based site analyses and optimization tools offers a complimentary tool which will help you to... Continue Reading Posted at 12:29 PM \| Permalink \| Comments
Feb26	Experts Gather to Discuss Best Practices for Small Businesses to Thrive Gary Bourgeault February 26, 2006 Know More: Getting Started, Internet, Microsoft, Web Business Essentials Eastside Business reported on the upcoming Microsoft Small Business Summit. a "Microsoft Corp. recently announced that it will host its first-ever Small Business Summit , a free four-day, must-attend event for small-business owners and decision-makers. Microsoft will detail its... Continue Reading Posted at 11:32 PM \| Permalink \| Comments
	4 Tips to Turn People into Repeat Visitors Gary Bourgeault February 26, 2006 Know More: Building Online Traffic, Increasing Sales, Internet, Repeat Visitors One of the major mistakes online marketers still make is to assume a visitor will bookmark their website because they like it. If you’re like me at all, I have found a number of great sites that I visited... Continue Reading Posted at 7:37 PM \| Permalink \| Comments
	Some retailers over-relying on Internet search, analyst says Gary Bourgeault February 26, 2006 Know More: Digital Trends, Internet, Internet Business Myths, Marketing Realities, SEO, Web Business Essentials Internet retailers had a brief story on how many online retailers over-rely upon Internet search as a strategy.a Aaron Kessler, senior research analyst for Piper Jaffray & Co. said that “Three years ago, Internet search was a good value... Continue Reading Posted at 2:15 PM \| Permalink \| Comments
	Yahoo is Number 1 Online News Site Gary Bourgeault February 26, 2006 Know More: Better Search Results, Building Online Traffic, Google, SEO, Yahoo What a difference a year makes. Last year CNN was the top online news site, trailed by MSNBC. This year Yahoo has taken over that distinction, with the others taking up second and third respectively. AOL is now in... Continue Reading Posted at 1:18 PM \| Permalink \| Comments
	Hotels and some Internet Marketing Insights Gary Bourgeault February 26, 2006 Know More: Building Online Traffic, Digital Trends, Increasing Sales, Internet Business Myths, Marketing Realities Hotel News Resource offered a synopsis of an online survey concerning “Hotel Internet Marketing and Distribution.”a It offers an “overview of the current attitudes about costs and benefits of online distribution from a unit level perspective in the hotel... Continue Reading Posted at 12:47 AM \| Permalink \| Comments
Feb25	Two Ways to Explode your Local Online Marketing Gary Bourgeault February 25, 2006 Know More: Better Search Results, Digital Trends, Google, Local Marketing, Marketing Realities, Yahoo These steps take a very short time and are completely free.a Get yourself listed with Google and Yahoo locala Until not too long ago search engines and directories were focused on providing national, international or global results in the searches.... Continue Reading Posted at 10:07 PM \| Permalink \| Comments
Feb24	Next Online Wave – Think Locally – The Real Value of PPC Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Internet Business Myths, Local Marketing, Marketing Realities, PPC, SEO One of the great, relatively unknown secrets of successfully marketing to a local market is the strength of pay per click (PPC) advertising within this niche. a I am not a great advocate of obsessing on search engine optimization,... Continue Reading Posted at 4:26 PM \| Permalink \| Comments
	Next Online Wave – Think Locally - Part Two Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Local Marketing, Marketing Realities Some of you out there may be thinking that because your business is web based completely, that thinking locally wouldn’t apply to your specific niche. You couldn’t be more wrong. a To begin with, what if your business is... Continue Reading Posted at 3:53 PM \| Permalink \| Comments
	Next Online Wave – Think Locally! Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Local Marketing, Marketing Realities Most researchers are beginning to believe that the next move of the Internet will to toward local marketing. Here is the key that I’m going to talk about some: more and more people are going to the Internet to... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	US attacks China's slow progress on intellectual property rights Gary Bourgeault February 24, 2006 Know More: Internet and Politics As elections approach we are going to see more and more political posturing as the trade deficit continually expands, especially with China. a One trade official said this: a “China is moving too slowly on enforcing intellectual property rights... Continue Reading Posted at 2:24 PM \| Permalink \| Comments
	No Decision in Blackberry Case Gary Bourgeault February 24, 2006 Know More: Internet and Politics, Marketing Realities, Technology and Law Richmond, Virginia was the setting for the long-running dispute between Research in Motion (RIM) and NTP. a U.S. Judge James R. Spencer pushed for them both to settle the dispute. He commented that he was astonished that they hadn’t... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Feb23	Technorati goes up Against Google – Lessons Learned Gary Bourgeault February 23, 2006 Know More: Google, Google Algorithm, Technorati With the major competition from the huge companies getting under way, Sifry decided that it was the technology plus a competitive secret that he knew that would be the way to battle the behemoths. a He knew that simply... Continue Reading Posted at 8:35 PM \| Permalink \| Comments
	Technorati goes up Against Google Gary Bourgeault February 23, 2006 Know More: Digital Trends, Google, Internet David Sifry was having his moment; a moment that he had been waiting for since he founded the popular search engine Technorati had arrived. He knew that if his instincts were right and blogging was going to become as... Continue Reading Posted at 7:55 PM \| Permalink \| Comments
	Help for Affiliate and MLM Programs Gary Bourgeault February 23, 2006 Know More: Affiliate Program Garland Coulson, from "The E-Business Tutor" reported on a great tool that deals with the problems that come from promoting affiliate or MLM programs. Things like no way to follow up and having terrible landing pages and a complete... Continue Reading Posted at 5:41 PM \| Permalink \| Comments
	2 Indispensable Marketing Requirements Gary Bourgeault February 23, 2006 Know More: Marketing Realities, Understanding Niche Marketing A question that all managers and business owners must ask themselves is this: what is the purpose of my marketing plan. There should be one simple, easy to communicate plan that you have for you and your employees. Now... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Feb22	Ask your way to Success Gary Bourgeault February 22, 2006 Know More: Customer Feedback, Increasing Sales, Internet, Marketing Realities, REFERRALS The internet is one of the greatest tools you can have at your disposal to grow your business if you keep just a couple of things in mind. I’m going to try to say this as simple as I... Continue Reading Posted at 9:41 PM \| Permalink \| Comments
	Is your Online Business Geared to Teens? – Read This! Gary Bourgeault February 22, 2006 Know More: Marketing Realities, Marketing to Teens, Understanding Niche Marketing Because teens are a growing, gargantuan market, over $150 billion dollars a year, we need to take notice of what it takes to reach them with your product or services. They are not the most loyal customers, but you... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
	Design right or your Dead! Gary Bourgeault February 22, 2006 Know More: Consumers Technology, Web Business Essentials, Website Design I have talked off and on at this post concerning the proper way to design web sites for your visitors and potential customers. a Here are a few reasons why consumers act as they do when they surf the... Continue Reading Posted at 5:18 PM \| Permalink \| Comments
	Your FAQ Page – Use it to Increase your Sales Gary Bourgeault February 22, 2006 Know More: FAQs, Increasing Sales, Marketing Realities, Web Business Essentials Many of us have a standard FAQ page but never think of ways that we can use it for more than giving out information. a One thing you need to know is that the FAQ page is a very... Continue Reading Posted at 4:36 PM \| Permalink \| Comments
	The One Key thing to Internet Success Gary Bourgeault February 22, 2006 Know More: Getting Started, Marketing Realities, Testing for Success, Web Business Essentials While it is probably nothing new for you to hear about the reality that it costs up to five times as much to get a new customer as it does to market to an existing one; the internet has... Continue Reading Posted at 2:14 PM \| Permalink \| Comments
Feb21	What is your USP? Sell it, Sell it, and Sell it! Gary Bourgeault February 21, 2006 Know More: Getting Started, Increasing Sales, Internet, Lifetime Customers, Marketing Realities, Web Business Essentials One of the things about knowing your chief competitors is that you have been, or should be building your business around what it is that you offer that is different and better than theirs. Otherwise why would you be... Continue Reading Posted at 5:03 PM \| Permalink \| Comments
	Avoid this as your only Sales Strategy Gary Bourgeault February 21, 2006 Know More: Increasing Sales, Internet, Lifetime Customers, Marketing Realities, Web Business Essentials One of the great temptations of all businesses, even the most seasoned, is when things start to slow down; the first thing that comes to mind is to start cutting prices. Therefore the only message they’re sending their customer... Continue Reading Posted at 4:21 PM \| Permalink \| Comments
	Ask and Ask for Their Business Gary Bourgeault February 21, 2006 Know More: Ad Copy, Digital Trends, Increasing Sales, Internet, Marketing Realities, Web Business Essentials This is one of those basic mistakes that even people that have been in the business a long time have to watch that they don’t make. And that is not continually asking your customers for their business. If you... Continue Reading Posted at 4:15 PM \| Permalink \| Comments
	The Value of Customer Feedback Gary Bourgeault February 21, 2006 Know More: Customer Feedback, Digital Trends, Internet, Marketing Realities, Web Business Essentials One of the key to continuing success in any business is in knowing and understanding what your customers want. The challenge is in getting them to somehow communicate what that is. Of course the problem is that there are... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	Use more than one Marketing Outlet Gary Bourgeault February 21, 2006 Know More: Digital Trends, Getting Started, Increasing Sales, Internet, Web Business Essentials If you are selling through only one particular medium, you could be losing up to three times as many sales as those who use several. Even the big online companied like Google are realizing that they can’t be limiting... Continue Reading Posted at 3:27 PM \| Permalink \| Comments
Feb20	Is Judge Ready to issue Injunction in BlackBerry Case? Gary Bourgeault February 20, 2006 Know More: Digital Trends, Internet and Politics, Technology and Law While we yawn at most cases that deal with patent infringement issues, the BlackBerry/ NTP case is livelier than the usual patent case. a In the case of patent suits they are normally settled or dismissed far before they... Continue Reading Posted at 6:32 PM \| Permalink \| Comments
Feb19	Inconsistent Sales? This is Probably the Reason Gary Bourgeault February 19, 2006 Know More: Getting Started, Testimonials, Web Business Essentials A number of online marketers can have tremendously low sales and real cyclical swings in profits. a When I go through some of their sites, here is one thing that sticks out that may be the same problem for you. a... Continue Reading Posted at 7:37 PM \| Permalink \| Comments
	Strategies to get Repeat Visitors Gary Bourgeault February 19, 2006 Know More: Getting Started, Internet, Marketing Realities Here is something that a lot of online businesses don’t think of enough, and that is the value of the repeat visitor to their site as one of the best traffic generators there are. One of the basic things to... Continue Reading Posted at 6:57 PM \| Permalink \| Comments
Feb18	Publish and do this – you’ll Crush the Competition Gary Bourgeault February 18, 2006 Know More: Internet, Marketing Realities, Publishing Secrets, Web Business Essentials Now here is where the tire meets the pavement in regard to online success. We’ve been talking about publishing and how it’s not that difficult to do, but extremely important. Here is the other piece of the puzzle that... Continue Reading Posted at 10:23 PM \| Permalink \| Comments
	The Easy Way to Publishing Success Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet, Marketing Realities, Publishing Secrets, Web Business Essentials In the online world there is a plethora of publishing avenues that one can take, and usually you need a few. There are EBooks, websites, content, forums, ad copy, blogs, ezines among the many paths you can take to go... Continue Reading Posted at 9:45 PM \| Permalink \| Comments
	The Real Secret Behind the Online Pros Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet, Internet Business Myths, Marketing Realities, Publishing Secrets, Web Business Essentials It’s really interesting when I watch all of the senseless hype about online businesses and what is promoted as that which will give you success. Now I know that many of you simply don’t know what to do to make... Continue Reading Posted at 9:00 PM \| Permalink \| Comments
	You Must have this for Online Success Gary Bourgeault February 18, 2006 Know More: Internet Business Myths, Joint Ventures, Marketing Realities, Web Business Essentials One of the great mistakes of those hoping to make a good living with an online business is to go the easy route of offering someone else’s product or service. Now this is great for add on sales and... Continue Reading Posted at 1:08 PM \| Permalink \| Comments
	A Major Mistake Many Still Make Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet Business Myths, Web Business Essentials I am still sometimes confounded by this simple mistake that a lot of people still make that are attempting to build an online business. The two things that are essential to even begin are sometimes not even paid attention... Continue Reading Posted at 12:43 PM \| Permalink \| Comments
Feb17	Don’t use this Pricing Technique Gary Bourgeault February 17, 2006 Know More: Internet, Internet Business Myths, Marketing Realities, Pricing Strategies Sometimes I find that even some decent marketers that give some good advice come up with some bad ideas. Here’s a terrible one when it comes to how to find pricing points for your products. a If you’ve been encouraged... Continue Reading Posted at 5:23 PM \| Permalink \| Comments
	Pricing and Your Marketing Strategy Gary Bourgeault February 17, 2006 Know More: Building Online Traffic, Internet, Marketing Realities, Pricing Strategies, Testing for Success Does anybody believe that you can just put together a product, create a little ad copy and then put it online and market it like crazy and think that it will bring you success? Shockingly enough that is the... Continue Reading Posted at 4:45 PM \| Permalink \| Comments
	Tips on how to Write Better Ad Copy Gary Bourgeault February 17, 2006 Know More: Ad Copy, Getting Started, Internet, Marketing Realities, Testing for Success Just a quick reminder from the last post concerning how to look at the ad copy you are saving. Don’t think that because it is published on a website or any other type of media, that it is working.... Continue Reading Posted at 3:57 PM \| Permalink \| Comments
	How to become an Ad Copy Junkie Gary Bourgeault February 17, 2006 Know More: Ad Copy, Headlines, Internet, Marketing Realities, Testing for Success One of the things that seem to have become a lost art is the collection of copy from the many various media outlets that you encounter. It wasn’t too many years ago when this was the way to do... Continue Reading Posted at 3:29 PM \| Permalink \| Comments
	Your Information Product Model for Success Gary Bourgeault February 17, 2006 Know More: Internet, Testing for Success, The Time Factor When considering the best way to test your products and not waste too much time on those that aren’t going to be worth your while, let’s look at how the normal model for creating information products contrasts with the... Continue Reading Posted at 2:50 PM \| Permalink \| Comments
	How to use Failure for Success Gary Bourgeault February 17, 2006 Know More: Internet, Marketing Realities, Testing for Success, The Time Factor This subject of how to fail applies to all businesses, but in the case of an online business, it is especially appropriate. Whether it is an information product or some type of widget, there is a way to do things... Continue Reading Posted at 1:51 PM \| Permalink \| Comments
Feb16	You can Beat Google’s Algorithm Gary Bourgeault February 16, 2006 Know More: Better Search Results, Building Online Traffic, Google, Google Algorithm, SEO I almost hesitated to write this article because I know how many of your think. You’ve heard and read - what is mostly stuff that will waste your time - on how to beat the search engines. But in the... Continue Reading Posted at 4:00 PM \| Permalink \| Comments
Feb15	Two More Success Tips for AdWords Gary Bourgeault February 15, 2006 Know More: Adwords, Building Online Traffic, Getting Started, Google As with any advertising campaign preparation is the key. Here I’ll give you a couple of more things you can do to enhance you success with Adwords.a Two more tips on keywords:a “Create your own focus group”a Here is... Continue Reading Posted at 4:38 PM \| Permalink \| Comments
	Profit from Google Adwords Gary Bourgeault February 15, 2006 Know More: Adwords, Building Online Traffic, Getting Started, Google I want to talk a little today about PPC Advertising. Whatever you do, don't believe all the nonsense that you can just get signed up on some 'Pay-Per-Click' search engine, set up a few keywords and ads, and then you... Continue Reading Posted at 3:52 PM \| Permalink \| Comments
Feb14	U.S. Tech Giants Questioned Over China's Internet – Part 3 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Internet, Microsoft, Politics", Yahoo, and In this last installment now we find in some guy named Robert Dietz where most of this stuff is coming from. Who is he? A member of the Committee to Protect Journalists. Oh, that bunch. You know the ones... Continue Reading Posted at 11:38 PM \| Permalink \| Comments
	U.S. Tech Giants Questioned Over China's Internet – Part 2 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Internet and Politics, Microsoft, Yahoo We continue our look at the attack upon U.S. Tech companies.a Rep. Christ Smith, evidently in hysterics, says that the four companies are “enabling dictatorship” by helping “manipulate” the Internet. Enabling dictatorship he says. Four companies that didn’t even... Continue Reading Posted at 11:27 PM \| Permalink \| Comments
	U.S. Tech Giants Questioned Over China's Internet – Part 1 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Microsoft, Yahoo A mild backlash is settling in against tech giants Microsoft Corp., Yahoo Inc., Cisco Systems Inc. and Google Inc. for allegedly aiding the Chinese in rooting out political dissidents.a I say mild because there are a few that are... Continue Reading Posted at 11:05 PM \| Permalink \| Comments
	Crucial Web Design Tip Gary Bourgeault February 14, 2006 Know More: Consumers Technology, Marketing Realities, Website Design In my continuous crusade to persuade all of you to consider strongly how you either design your website or have it designed for you, I found another ally in Alun John at the Marketing Tom blog. He points out... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
Feb13	Three things that Guarantee Great Headlines Gary Bourgeault February 13, 2006 Know More: Getting Started, Great Headlines, Headlines, Marketing Realities The greatest secret that all copywriters follow with a passion when talking about headlines is this: Make sure that you keep it simple! All you have to do is find the one major thought, promise, benefit that will convey... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Headlines that Capture Attention Gary Bourgeault February 13, 2006 Know More: Great Headlines, Headlines, Marketing Realities When you think in terms of writing headlines, being brief is the core of success. While there are occasional exceptions, the great majority are.a The easiest way to know if you’re confused or perplexed when writing a headline, is... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Feb12	Get People to pay you for their Testimonial! Gary Bourgeault February 12, 2006 Know More: Getting Started, Marketing Realities, Testimonials Now a while ago I experimented and found out that probably the best way to get people to give you a testimonial was to have them pay for it. That’s right, not only pay for it but give you... Continue Reading Posted at 9:52 PM \| Permalink \| Comments
	Strategies to Obtain Testimonials Gary Bourgeault February 12, 2006 Know More: Marketing Realities, Testimonials Now that you know you need testimonials, here are several ways to go about getting them. One of the most suggested ways to get testimonials is to offer it for free to a number of people in return for... Continue Reading Posted at 8:59 PM \| Permalink \| Comments
	Why you Need Testimonials Gary Bourgeault February 12, 2006 Know More: Getting Started, Marketing Realities, Testimonials Let me urge you right from the start concerning testimonials: they need to be real. Don’t make them up or lie about who is saying it or what they are saying. The worse thing to do is for people... Continue Reading Posted at 8:27 PM \| Permalink \| Comments
Feb11	Another Web Design Tip You Must Know! Gary Bourgeault February 11, 2006 Know More: Consumers Technology, Getting Started, Purpose of your Web-site?, Website Design An easy to understand call to action a This goes along, in a certain way, with our last post where we talked about things being extremely easy to navigate on your site. a In a similar way the action... Continue Reading Posted at 7:03 PM \| Permalink \| Comments
	Website Navigation – What you must do! Gary Bourgeault February 11, 2006 Know More: Building Online Traffic, Consumers Technology, Purpose of your Web-site?, Website Design In regard to web design, here is another one of those areas that seem so obvious, yet many still make some serious mistakes concerning it. That is the area of having navigation that is consumer friendly and easy to... Continue Reading Posted at 6:08 PM \| Permalink \| Comments
	Web Design and Killer Headlines Gary Bourgeault February 11, 2006 Know More: Great Headlines, Marketing Realities, Purpose of your Web-site?, Website Design It does not matter what business you are in, you must build everything in the business around your USP. In my next topic keeping on the theme of website design and your success, we’ll look at the connection between... Continue Reading Posted at 5:03 PM \| Permalink \| Comments
	Put Your Web Design under a Microscope Gary Bourgeault February 11, 2006 Know More: Digital Trends, Getting Started, Internet Business Myths, Website Design I remember the late Corey Rudl would always try to convince those looking to him for advice to not include all the things on a site that you think would attract customers. a Let's go over this subject of web... Continue Reading Posted at 4:09 PM \| Permalink \| Comments
Feb10	Google Enters into Print Ad Service Gary Bourgeault February 10, 2006 Know More: Google, Internet Business Myths, Marketing Realities I have been continuously touting the need for businesses to branch out into several markets as a safety net and a vehicle for growth. Along with that I have been mentioning that promotion of your online business cannot be... Continue Reading Posted at 6:14 PM \| Permalink \| Comments
	Will New Startup Give Better Search Results? Gary Bourgeault February 10, 2006 Know More: Better Search Results, Digital Trends, SEO Even though there are search engines out there that give a fair result for our interests, still with the endless stream of new information being added to the net daily, it is still a daunting task for consumers to... Continue Reading Posted at 11:02 AM \| Permalink \| Comments
	Yahoo!, AOL Plan on Charging Bulk Email Senders Gary Bourgeault February 10, 2006 Know More: Bulk Email, Yahoo In a controversial announcement Yahoo! and American Online are planning on charging bulk senders on some of their email delivery. Of course there was immediately uproar in some quarters. a Evidently what they see as the way to go... Continue Reading Posted at 10:18 AM \| Permalink \| Comments
Feb 9	Yahoo - Experiment with its PPC Service Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Consumers Technology, Marketing Realities, SEO, Understanding Niche Marketing, Yahoo The next PPC company we want to consider is Yahoo (previously Overture): a As you probably know, Overture used to be the industry leader in PPC. Now it has been merged with the Yahoo name and refurbished and made... Continue Reading Posted at 12:22 PM \| Permalink \| Comments
	Some Google Adwords Changes Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Getting Started, Google, SEO I have talked before about how SEO is very overrated if used as a stand-alone technique for your business. It can even take away from your business if you obsess on it without developing other marketing strategies along side... Continue Reading Posted at 11:45 AM \| Permalink \| Comments
	The Hype-Free way to Drive Traffic to Your Site Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Google, Internet Business Myths, Marketing Realities, SEO First I want to encourage you with a report from Forrester. Last year the internet grew by leaps and bounds. There were more than a billion people online last year, with over 250 billion searches done. The total of online... Continue Reading Posted at 11:14 AM \| Permalink \| Comments
Feb 8	The Four Stages of Marketing Cycles Gary Bourgeault February 08, 2006 Know More: Consumers Technology, Digital Trends, Marketing Realities, Understanding Niche Marketing Since the beginning of marketing, every time a new piece of technology or innovation comes along, we go through several stages that have been historically true no matter when it was. There are basically four stages that you can... Continue Reading Posted at 10:07 PM \| Permalink \| Comments
	Embracing Lifetime Customer Value Gary Bourgeault February 08, 2006 Know More: Building Online Traffic, Lifetime Customers, Success Profiles One of the things I always try to convince the people and businesses I consult is that they must adopt a long-term way of thinking. As a matter of fact I don’t and won’t do any consulting to those... Continue Reading Posted at 2:18 PM \| Permalink \| Comments
	It’s the Consumers' Technology Gary Bourgeault February 08, 2006 Know More: Consumers Technology, Digital Trends, Marketing Realities, Understanding Niche Marketing We have talked a lot lately about the numerous trends that are resulting from the continuing innovation in technology. It not only provides opportunities to increase our customer bases, but also challenges us on how to use it and on... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
Feb 7	Does your Web-site have a Point? Gary Bourgeault February 07, 2006 Know More: Purpose of your Web-site?, Website Design In my constant quest to convince all of you to make sure that you understand completely and totally what your Unique Selling Proposition (USP) is, I will bring you others who see the same thing from different perspectives so... Continue Reading Posted at 10:59 PM \| Permalink \| Comments
	Google Accidentally Leaks Search Engine Secret – Part 2 Gary Bourgeault February 07, 2006 Know More: Building Online Traffic, Digital Trends, Google, Google Leaks Secret, SEO While for those of us that have been in the Internet marketing business for a while, writing and submitting articles has always been known to be one of the best, legitimate means of generating more traffic, sales, and subscribers. This... Continue Reading Posted at 6:42 PM \| Permalink \| Comments
	Google Accidentally Leaks Search Engine Secret Gary Bourgeault February 07, 2006 Know More: Digital Trends, Google, Google Leaks Secret, SEO When applying for a patent last year, Google revealed something that a number of us have practically known for years but was confirmed right from the source. The Patent Application – 20050071741. a I’ve been talking about the fact that... Continue Reading Posted at 5:47 PM \| Permalink \| Comments
Feb 6	Marketing to Tough to Reach People Gary Bourgeault February 06, 2006 Know More: Digital Trends, Marketing Realities, Understanding Niche Marketing On the Communications Revolution blog they recently reported some interesting information on where the next generation of marketing is going. Especially among young buyers and the tech-savvy, they use devices like iPods and BlackBerries to determine who it is... Continue Reading Posted at 11:49 PM \| Permalink \| Comments
	Three Tips to Enhance your Affiliate/JV Success Gary Bourgeault February 06, 2006 Know More: Affiliate Partners, Affiliate Program, Building Online Traffic, Digital Trends, Joint Ventures, Marketing Realities What you will find as you journey into these joint programs with other online marketers is that you will enter into reciprocal ventures; you will sell their product and they will sell yours. This is of course the ultimate... Continue Reading Posted at 11:21 AM \| Permalink \| Comments
	Contacting Potential Affiliate Partners Gary Bourgeault February 06, 2006 Know More: Affiliate Partners, Affiliate Program, Building Online Traffic, Getting Started, Marketing Realities First of all you must embrace the fact that this is the best way to build your online business traffic and sales, bar none. You should get a system in place or discipline, whatever you want to call it, of... Continue Reading Posted at 10:43 AM \| Permalink \| Comments
	Affiliate Programs and JV Partners Gary Bourgeault February 06, 2006 Know More: Affiliate Program, Building Online Traffic, Getting Started, Marketing Realities I want to make sure I’m clear about one thing when talking about affiliate programs and JV partners; this is not a low-level strategy to use only because you are short on time or money. It does help those... Continue Reading Posted at 9:45 AM \| Permalink \| Comments
Feb 5	The Best Way to Start Building Online Traffic Gary Bourgeault February 05, 2006 Know More: Building Online Traffic, Getting Started, Internet Business Myths, Marketing Realities, The Time Factor Before I get into the answer to that question, there are several things that must be considered. a First and foremost you need to have a product or service of your own. a Second, your website must be able... Continue Reading Posted at 11:14 PM \| Permalink \| Comments
	Retailers Fail at Email Address Validation Gary Bourgeault February 05, 2006 Know More: Email Address Validation, Marketing Realities Chris Baggott recently reported on an excellent study by Fresh Address, Inc. a In this study it was found that in its “Email Address Validation Study of Fifty Top Retail Web Sites.” … none of the tested websites successfully... Continue Reading Posted at 6:10 PM \| Permalink \| Comments
	Google is Going beyond the Web in its Advertising Gary Bourgeault February 05, 2006 Know More: Digital Trends, Google, Internet Business Myths, Marketing Realities, Understanding Niche Marketing For those who want to provide continuous, growing customer value, they will need to provide marketing in a growing variety and array of mediums. a There is no such thing as a pure Internet play as far as marketing... Continue Reading Posted at 5:00 PM \| Permalink \| Comments
Feb 4	The International Market: Booming Online Growth Gary Bourgeault February 04, 2006 Know More: Digital Trends, International Markets, Marketing Realities, Understanding Niche Marketing Many online consumers have inundated with an endless array of promotions and volume of internet offers, that they are becoming progressively resistant to their appeal. Yet, in a great many of countries, which are becoming increasingly connected to the... Continue Reading Posted at 7:40 PM \| Permalink \| Comments
Feb 3	Website Design: Keep it Simple and Clean Gary Bourgeault February 03, 2006 Know More: Getting Started, Marketing Realities, Website Design One of the big myths that won’t go away, is the continuous push to convince those pursuing making a living online that they must have a site that is full of all these cool bells and whistles and looking... Continue Reading Posted at 10:22 PM \| Permalink \| Comments
	The Changing Consumer-Friendly Marketing Climate Gary Bourgeault February 03, 2006 Know More: Digital Trends, Marketing Realities, Understanding Niche Marketing Because of the expanding consumer burnout and cynicism and the falling response rates of internet consumers, there is a growing number of online marketers that are adapting to a more consumer-friendly strategy. Here is a list of things that... Continue Reading Posted at 2:47 PM \| Permalink \| Comments
	What Online Marketers Must Focus on This Year Gary Bourgeault February 03, 2006 Know More: Digital Trends, Internet Business Myths, Marketing Realities, Understanding Niche Marketing I have been talking about trends for this year that will demand a need to respond by online marketers. As we looked at recently, response rates in both direct mail and the Internet are dropping. At the same time... Continue Reading Posted at 1:11 PM \| Permalink \| Comments
	Multiple Marketing Strategies Gary Bourgeault February 03, 2006 Know More: Internet Business Myths, Marketing Realities, Understanding Niche Marketing In one of my recent posts I discussed that an obsession with SEO as the things that will make or break your business is a great mistake. a Barry Welford the President of SMM recently posted an article that... Continue Reading Posted at 11:47 AM \| Permalink \| Comments
Feb 2	Your Niche is Gain - Not Loss! Gary Bourgeault February 02, 2006 Know More: Marketing Realities, Understanding Niche Marketing Sometimes when the subject turns to niche markets, many think of this psychologically as losing something before you ever begin. a But let’s just take Wal-Mart. As large as they are, they still have a sphere that they operate... Continue Reading Posted at 5:51 PM \| Permalink \| Comments
	Can you Really be Successful with a Talking about Yarn Blog? Gary Bourgeault February 02, 2006 Know More: Internet Business Myths, Success Profiles This post I want to show you several examples from an internet business that will help you see how it can be done. a I am choosing a blog to show you, but it could apply to any online... Continue Reading Posted at 2:10 PM \| Permalink \| Comments
	Are the Only People Making Money Online the Gurus? Gary Bourgeault February 02, 2006 Know More: Getting Started, Internet Business Myths IF you are in the stage of deciding whether to start an online business or not, let me talk about something that should really help you along. a First I want to deal with a myth that a lot... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
Feb 1	The Cost of Marketing will Rise Gary Bourgeault February 01, 2006 Know More: Marketing Realities, SEO It has been in the news of course of the rising postal rates that became effective on January ninth. And I’m sure you had to go out and get some stamps to make up the difference. a Because of the... Continue Reading Posted at 6:57 PM \| Permalink \| Comments
	Some Statistical Trends you Need to Know Gary Bourgeault February 01, 2006 Know More: Marketing Realities I am going to share with you a few statistics for the year 2005. Keep reading through as we go, the statistics aren’t all bad, they will just help you to redirect your strategy. a First of all, only... Continue Reading Posted at 6:01 PM \| Permalink \| Comments

« January 2006 | Main | March 2006 »

Feb28	Google CFO George Reyes warns of slow growth Gary Bourgeault February 28, 2006 Know More: Google, Marketing Realities The Chief Financial Officer of Google George Reyes said that there could be a slowing of advertising revenue growth. Speaking at a Merrill Lynch investor conference in New York, Reyes said that Web search advertising, which accounts for 99%... Continue Reading Posted at 2:18 PM \| Permalink \| Comments
Feb27	Can Barry Diller make a run at Google with Ask.com? Gary Bourgeault February 27, 2006 Know More: Google, Internet, Search Engines When we do our searches on AskJeeves.com, we can no longer say that the butler did it. As of Sunday evening, AskJeeves.com was officially christened Ask.com. Media mogul Barry Diller spoke to those who are expecting him to make... Continue Reading Posted at 7:34 PM \| Permalink \| Comments
	Online Direct Mail Marketing Tool Gary Bourgeault February 27, 2006 Know More: Digital Trends, Marketing Realities, Online Tools Here is a site that some of you are going to love; it’s tailor made for certain campaigns. From sitting right at your computer you can create direct mail pieces that can be sent actual mailing lists, and without... Continue Reading Posted at 5:27 PM \| Permalink \| Comments
	Looking at Mobile Direct Marketing - Try Enpocket Gary Bourgeault February 27, 2006 Know More: Marketing Realities, Mobile Marketing, Understanding Niche Marketing If you are at all considering marketing to the Mobile market you’ve got to take a look at Enpocket. Enpocket is a company that provides mobile marketing strategies to over 400 brands all over Asia , Europe and the They... Continue Reading Posted at 1:47 PM \| Permalink \| Comments
	Add Fun to your Online Marketing Strategy Gary Bourgeault February 27, 2006 Know More: Internet Business Myths, Marketing Realities, Repeat Visitors The Pew Internet and American Life Project put a report out recently that 30% of those who use the Internet go online “just for fun.”a It is interesting to note that just about six years ago the same group... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
	Google AdWords Validity Tool Gary Bourgeault February 27, 2006 Know More: Adwords, Google, Online Tools Have you ever wondered if you should eliminate a lower performing ad for your AdWords campaign? a Verster which is a hosted set of Web-based site analyses and optimization tools offers a complimentary tool which will help you to... Continue Reading Posted at 12:29 PM \| Permalink \| Comments
Feb26	Experts Gather to Discuss Best Practices for Small Businesses to Thrive Gary Bourgeault February 26, 2006 Know More: Getting Started, Internet, Microsoft, Web Business Essentials Eastside Business reported on the upcoming Microsoft Small Business Summit. a "Microsoft Corp. recently announced that it will host its first-ever Small Business Summit , a free four-day, must-attend event for small-business owners and decision-makers. Microsoft will detail its... Continue Reading Posted at 11:32 PM \| Permalink \| Comments
	4 Tips to Turn People into Repeat Visitors Gary Bourgeault February 26, 2006 Know More: Building Online Traffic, Increasing Sales, Internet, Repeat Visitors One of the major mistakes online marketers still make is to assume a visitor will bookmark their website because they like it. If you’re like me at all, I have found a number of great sites that I visited... Continue Reading Posted at 7:37 PM \| Permalink \| Comments
	Some retailers over-relying on Internet search, analyst says Gary Bourgeault February 26, 2006 Know More: Digital Trends, Internet, Internet Business Myths, Marketing Realities, SEO, Web Business Essentials Internet retailers had a brief story on how many online retailers over-rely upon Internet search as a strategy.a Aaron Kessler, senior research analyst for Piper Jaffray & Co. said that “Three years ago, Internet search was a good value... Continue Reading Posted at 2:15 PM \| Permalink \| Comments
	Yahoo is Number 1 Online News Site Gary Bourgeault February 26, 2006 Know More: Better Search Results, Building Online Traffic, Google, SEO, Yahoo What a difference a year makes. Last year CNN was the top online news site, trailed by MSNBC. This year Yahoo has taken over that distinction, with the others taking up second and third respectively. AOL is now in... Continue Reading Posted at 1:18 PM \| Permalink \| Comments
	Hotels and some Internet Marketing Insights Gary Bourgeault February 26, 2006 Know More: Building Online Traffic, Digital Trends, Increasing Sales, Internet Business Myths, Marketing Realities Hotel News Resource offered a synopsis of an online survey concerning “Hotel Internet Marketing and Distribution.”a It offers an “overview of the current attitudes about costs and benefits of online distribution from a unit level perspective in the hotel... Continue Reading Posted at 12:47 AM \| Permalink \| Comments
Feb25	Two Ways to Explode your Local Online Marketing Gary Bourgeault February 25, 2006 Know More: Better Search Results, Digital Trends, Google, Local Marketing, Marketing Realities, Yahoo These steps take a very short time and are completely free.a Get yourself listed with Google and Yahoo locala Until not too long ago search engines and directories were focused on providing national, international or global results in the searches.... Continue Reading Posted at 10:07 PM \| Permalink \| Comments
Feb24	Next Online Wave – Think Locally – The Real Value of PPC Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Internet Business Myths, Local Marketing, Marketing Realities, PPC, SEO One of the great, relatively unknown secrets of successfully marketing to a local market is the strength of pay per click (PPC) advertising within this niche. a I am not a great advocate of obsessing on search engine optimization,... Continue Reading Posted at 4:26 PM \| Permalink \| Comments
	Next Online Wave – Think Locally - Part Two Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Local Marketing, Marketing Realities Some of you out there may be thinking that because your business is web based completely, that thinking locally wouldn’t apply to your specific niche. You couldn’t be more wrong. a To begin with, what if your business is... Continue Reading Posted at 3:53 PM \| Permalink \| Comments
	Next Online Wave – Think Locally! Gary Bourgeault February 24, 2006 Know More: Increasing Sales, Internet, Local Marketing, Marketing Realities Most researchers are beginning to believe that the next move of the Internet will to toward local marketing. Here is the key that I’m going to talk about some: more and more people are going to the Internet to... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	US attacks China's slow progress on intellectual property rights Gary Bourgeault February 24, 2006 Know More: Internet and Politics As elections approach we are going to see more and more political posturing as the trade deficit continually expands, especially with China. a One trade official said this: a “China is moving too slowly on enforcing intellectual property rights... Continue Reading Posted at 2:24 PM \| Permalink \| Comments
	No Decision in Blackberry Case Gary Bourgeault February 24, 2006 Know More: Internet and Politics, Marketing Realities, Technology and Law Richmond, Virginia was the setting for the long-running dispute between Research in Motion (RIM) and NTP. a U.S. Judge James R. Spencer pushed for them both to settle the dispute. He commented that he was astonished that they hadn’t... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
Feb23	Technorati goes up Against Google – Lessons Learned Gary Bourgeault February 23, 2006 Know More: Google, Google Algorithm, Technorati With the major competition from the huge companies getting under way, Sifry decided that it was the technology plus a competitive secret that he knew that would be the way to battle the behemoths. a He knew that simply... Continue Reading Posted at 8:35 PM \| Permalink \| Comments
	Technorati goes up Against Google Gary Bourgeault February 23, 2006 Know More: Digital Trends, Google, Internet David Sifry was having his moment; a moment that he had been waiting for since he founded the popular search engine Technorati had arrived. He knew that if his instincts were right and blogging was going to become as... Continue Reading Posted at 7:55 PM \| Permalink \| Comments
	Help for Affiliate and MLM Programs Gary Bourgeault February 23, 2006 Know More: Affiliate Program Garland Coulson, from "The E-Business Tutor" reported on a great tool that deals with the problems that come from promoting affiliate or MLM programs. Things like no way to follow up and having terrible landing pages and a complete... Continue Reading Posted at 5:41 PM \| Permalink \| Comments
	2 Indispensable Marketing Requirements Gary Bourgeault February 23, 2006 Know More: Marketing Realities, Understanding Niche Marketing A question that all managers and business owners must ask themselves is this: what is the purpose of my marketing plan. There should be one simple, easy to communicate plan that you have for you and your employees. Now... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Feb22	Ask your way to Success Gary Bourgeault February 22, 2006 Know More: Customer Feedback, Increasing Sales, Internet, Marketing Realities, REFERRALS The internet is one of the greatest tools you can have at your disposal to grow your business if you keep just a couple of things in mind. I’m going to try to say this as simple as I... Continue Reading Posted at 9:41 PM \| Permalink \| Comments
	Is your Online Business Geared to Teens? – Read This! Gary Bourgeault February 22, 2006 Know More: Marketing Realities, Marketing to Teens, Understanding Niche Marketing Because teens are a growing, gargantuan market, over $150 billion dollars a year, we need to take notice of what it takes to reach them with your product or services. They are not the most loyal customers, but you... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
	Design right or your Dead! Gary Bourgeault February 22, 2006 Know More: Consumers Technology, Web Business Essentials, Website Design I have talked off and on at this post concerning the proper way to design web sites for your visitors and potential customers. a Here are a few reasons why consumers act as they do when they surf the... Continue Reading Posted at 5:18 PM \| Permalink \| Comments
	Your FAQ Page – Use it to Increase your Sales Gary Bourgeault February 22, 2006 Know More: FAQs, Increasing Sales, Marketing Realities, Web Business Essentials Many of us have a standard FAQ page but never think of ways that we can use it for more than giving out information. a One thing you need to know is that the FAQ page is a very... Continue Reading Posted at 4:36 PM \| Permalink \| Comments
	The One Key thing to Internet Success Gary Bourgeault February 22, 2006 Know More: Getting Started, Marketing Realities, Testing for Success, Web Business Essentials While it is probably nothing new for you to hear about the reality that it costs up to five times as much to get a new customer as it does to market to an existing one; the internet has... Continue Reading Posted at 2:14 PM \| Permalink \| Comments
Feb21	What is your USP? Sell it, Sell it, and Sell it! Gary Bourgeault February 21, 2006 Know More: Getting Started, Increasing Sales, Internet, Lifetime Customers, Marketing Realities, Web Business Essentials One of the things about knowing your chief competitors is that you have been, or should be building your business around what it is that you offer that is different and better than theirs. Otherwise why would you be... Continue Reading Posted at 5:03 PM \| Permalink \| Comments
	Avoid this as your only Sales Strategy Gary Bourgeault February 21, 2006 Know More: Increasing Sales, Internet, Lifetime Customers, Marketing Realities, Web Business Essentials One of the great temptations of all businesses, even the most seasoned, is when things start to slow down; the first thing that comes to mind is to start cutting prices. Therefore the only message they’re sending their customer... Continue Reading Posted at 4:21 PM \| Permalink \| Comments
	Ask and Ask for Their Business Gary Bourgeault February 21, 2006 Know More: Ad Copy, Digital Trends, Increasing Sales, Internet, Marketing Realities, Web Business Essentials This is one of those basic mistakes that even people that have been in the business a long time have to watch that they don’t make. And that is not continually asking your customers for their business. If you... Continue Reading Posted at 4:15 PM \| Permalink \| Comments
	The Value of Customer Feedback Gary Bourgeault February 21, 2006 Know More: Customer Feedback, Digital Trends, Internet, Marketing Realities, Web Business Essentials One of the key to continuing success in any business is in knowing and understanding what your customers want. The challenge is in getting them to somehow communicate what that is. Of course the problem is that there are... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	Use more than one Marketing Outlet Gary Bourgeault February 21, 2006 Know More: Digital Trends, Getting Started, Increasing Sales, Internet, Web Business Essentials If you are selling through only one particular medium, you could be losing up to three times as many sales as those who use several. Even the big online companied like Google are realizing that they can’t be limiting... Continue Reading Posted at 3:27 PM \| Permalink \| Comments
Feb20	Is Judge Ready to issue Injunction in BlackBerry Case? Gary Bourgeault February 20, 2006 Know More: Digital Trends, Internet and Politics, Technology and Law While we yawn at most cases that deal with patent infringement issues, the BlackBerry/ NTP case is livelier than the usual patent case. a In the case of patent suits they are normally settled or dismissed far before they... Continue Reading Posted at 6:32 PM \| Permalink \| Comments
Feb19	Inconsistent Sales? This is Probably the Reason Gary Bourgeault February 19, 2006 Know More: Getting Started, Testimonials, Web Business Essentials A number of online marketers can have tremendously low sales and real cyclical swings in profits. a When I go through some of their sites, here is one thing that sticks out that may be the same problem for you. a... Continue Reading Posted at 7:37 PM \| Permalink \| Comments
	Strategies to get Repeat Visitors Gary Bourgeault February 19, 2006 Know More: Getting Started, Internet, Marketing Realities Here is something that a lot of online businesses don’t think of enough, and that is the value of the repeat visitor to their site as one of the best traffic generators there are. One of the basic things to... Continue Reading Posted at 6:57 PM \| Permalink \| Comments
Feb18	Publish and do this – you’ll Crush the Competition Gary Bourgeault February 18, 2006 Know More: Internet, Marketing Realities, Publishing Secrets, Web Business Essentials Now here is where the tire meets the pavement in regard to online success. We’ve been talking about publishing and how it’s not that difficult to do, but extremely important. Here is the other piece of the puzzle that... Continue Reading Posted at 10:23 PM \| Permalink \| Comments
	The Easy Way to Publishing Success Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet, Marketing Realities, Publishing Secrets, Web Business Essentials In the online world there is a plethora of publishing avenues that one can take, and usually you need a few. There are EBooks, websites, content, forums, ad copy, blogs, ezines among the many paths you can take to go... Continue Reading Posted at 9:45 PM \| Permalink \| Comments
	The Real Secret Behind the Online Pros Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet, Internet Business Myths, Marketing Realities, Publishing Secrets, Web Business Essentials It’s really interesting when I watch all of the senseless hype about online businesses and what is promoted as that which will give you success. Now I know that many of you simply don’t know what to do to make... Continue Reading Posted at 9:00 PM \| Permalink \| Comments
	You Must have this for Online Success Gary Bourgeault February 18, 2006 Know More: Internet Business Myths, Joint Ventures, Marketing Realities, Web Business Essentials One of the great mistakes of those hoping to make a good living with an online business is to go the easy route of offering someone else’s product or service. Now this is great for add on sales and... Continue Reading Posted at 1:08 PM \| Permalink \| Comments
	A Major Mistake Many Still Make Gary Bourgeault February 18, 2006 Know More: Getting Started, Internet Business Myths, Web Business Essentials I am still sometimes confounded by this simple mistake that a lot of people still make that are attempting to build an online business. The two things that are essential to even begin are sometimes not even paid attention... Continue Reading Posted at 12:43 PM \| Permalink \| Comments
Feb17	Don’t use this Pricing Technique Gary Bourgeault February 17, 2006 Know More: Internet, Internet Business Myths, Marketing Realities, Pricing Strategies Sometimes I find that even some decent marketers that give some good advice come up with some bad ideas. Here’s a terrible one when it comes to how to find pricing points for your products. a If you’ve been encouraged... Continue Reading Posted at 5:23 PM \| Permalink \| Comments
	Pricing and Your Marketing Strategy Gary Bourgeault February 17, 2006 Know More: Building Online Traffic, Internet, Marketing Realities, Pricing Strategies, Testing for Success Does anybody believe that you can just put together a product, create a little ad copy and then put it online and market it like crazy and think that it will bring you success? Shockingly enough that is the... Continue Reading Posted at 4:45 PM \| Permalink \| Comments
	Tips on how to Write Better Ad Copy Gary Bourgeault February 17, 2006 Know More: Ad Copy, Getting Started, Internet, Marketing Realities, Testing for Success Just a quick reminder from the last post concerning how to look at the ad copy you are saving. Don’t think that because it is published on a website or any other type of media, that it is working.... Continue Reading Posted at 3:57 PM \| Permalink \| Comments
	How to become an Ad Copy Junkie Gary Bourgeault February 17, 2006 Know More: Ad Copy, Headlines, Internet, Marketing Realities, Testing for Success One of the things that seem to have become a lost art is the collection of copy from the many various media outlets that you encounter. It wasn’t too many years ago when this was the way to do... Continue Reading Posted at 3:29 PM \| Permalink \| Comments
	Your Information Product Model for Success Gary Bourgeault February 17, 2006 Know More: Internet, Testing for Success, The Time Factor When considering the best way to test your products and not waste too much time on those that aren’t going to be worth your while, let’s look at how the normal model for creating information products contrasts with the... Continue Reading Posted at 2:50 PM \| Permalink \| Comments
	How to use Failure for Success Gary Bourgeault February 17, 2006 Know More: Internet, Marketing Realities, Testing for Success, The Time Factor This subject of how to fail applies to all businesses, but in the case of an online business, it is especially appropriate. Whether it is an information product or some type of widget, there is a way to do things... Continue Reading Posted at 1:51 PM \| Permalink \| Comments
Feb16	You can Beat Google’s Algorithm Gary Bourgeault February 16, 2006 Know More: Better Search Results, Building Online Traffic, Google, Google Algorithm, SEO I almost hesitated to write this article because I know how many of your think. You’ve heard and read - what is mostly stuff that will waste your time - on how to beat the search engines. But in the... Continue Reading Posted at 4:00 PM \| Permalink \| Comments
Feb15	Two More Success Tips for AdWords Gary Bourgeault February 15, 2006 Know More: Adwords, Building Online Traffic, Getting Started, Google As with any advertising campaign preparation is the key. Here I’ll give you a couple of more things you can do to enhance you success with Adwords.a Two more tips on keywords:a “Create your own focus group”a Here is... Continue Reading Posted at 4:38 PM \| Permalink \| Comments
	Profit from Google Adwords Gary Bourgeault February 15, 2006 Know More: Adwords, Building Online Traffic, Getting Started, Google I want to talk a little today about PPC Advertising. Whatever you do, don't believe all the nonsense that you can just get signed up on some 'Pay-Per-Click' search engine, set up a few keywords and ads, and then you... Continue Reading Posted at 3:52 PM \| Permalink \| Comments
Feb14	U.S. Tech Giants Questioned Over China's Internet – Part 3 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Internet, Microsoft, Politics", Yahoo, and In this last installment now we find in some guy named Robert Dietz where most of this stuff is coming from. Who is he? A member of the Committee to Protect Journalists. Oh, that bunch. You know the ones... Continue Reading Posted at 11:38 PM \| Permalink \| Comments
	U.S. Tech Giants Questioned Over China's Internet – Part 2 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Internet and Politics, Microsoft, Yahoo We continue our look at the attack upon U.S. Tech companies.a Rep. Christ Smith, evidently in hysterics, says that the four companies are “enabling dictatorship” by helping “manipulate” the Internet. Enabling dictatorship he says. Four companies that didn’t even... Continue Reading Posted at 11:27 PM \| Permalink \| Comments
	U.S. Tech Giants Questioned Over China's Internet – Part 1 Gary Bourgeault February 14, 2006 Know More: Cisco Systems, Google, Microsoft, Yahoo A mild backlash is settling in against tech giants Microsoft Corp., Yahoo Inc., Cisco Systems Inc. and Google Inc. for allegedly aiding the Chinese in rooting out political dissidents.a I say mild because there are a few that are... Continue Reading Posted at 11:05 PM \| Permalink \| Comments
	Crucial Web Design Tip Gary Bourgeault February 14, 2006 Know More: Consumers Technology, Marketing Realities, Website Design In my continuous crusade to persuade all of you to consider strongly how you either design your website or have it designed for you, I found another ally in Alun John at the Marketing Tom blog. He points out... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
Feb13	Three things that Guarantee Great Headlines Gary Bourgeault February 13, 2006 Know More: Getting Started, Great Headlines, Headlines, Marketing Realities The greatest secret that all copywriters follow with a passion when talking about headlines is this: Make sure that you keep it simple! All you have to do is find the one major thought, promise, benefit that will convey... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Headlines that Capture Attention Gary Bourgeault February 13, 2006 Know More: Great Headlines, Headlines, Marketing Realities When you think in terms of writing headlines, being brief is the core of success. While there are occasional exceptions, the great majority are.a The easiest way to know if you’re confused or perplexed when writing a headline, is... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Feb12	Get People to pay you for their Testimonial! Gary Bourgeault February 12, 2006 Know More: Getting Started, Marketing Realities, Testimonials Now a while ago I experimented and found out that probably the best way to get people to give you a testimonial was to have them pay for it. That’s right, not only pay for it but give you... Continue Reading Posted at 9:52 PM \| Permalink \| Comments
	Strategies to Obtain Testimonials Gary Bourgeault February 12, 2006 Know More: Marketing Realities, Testimonials Now that you know you need testimonials, here are several ways to go about getting them. One of the most suggested ways to get testimonials is to offer it for free to a number of people in return for... Continue Reading Posted at 8:59 PM \| Permalink \| Comments
	Why you Need Testimonials Gary Bourgeault February 12, 2006 Know More: Getting Started, Marketing Realities, Testimonials Let me urge you right from the start concerning testimonials: they need to be real. Don’t make them up or lie about who is saying it or what they are saying. The worse thing to do is for people... Continue Reading Posted at 8:27 PM \| Permalink \| Comments
Feb11	Another Web Design Tip You Must Know! Gary Bourgeault February 11, 2006 Know More: Consumers Technology, Getting Started, Purpose of your Web-site?, Website Design An easy to understand call to action a This goes along, in a certain way, with our last post where we talked about things being extremely easy to navigate on your site. a In a similar way the action... Continue Reading Posted at 7:03 PM \| Permalink \| Comments
	Website Navigation – What you must do! Gary Bourgeault February 11, 2006 Know More: Building Online Traffic, Consumers Technology, Purpose of your Web-site?, Website Design In regard to web design, here is another one of those areas that seem so obvious, yet many still make some serious mistakes concerning it. That is the area of having navigation that is consumer friendly and easy to... Continue Reading Posted at 6:08 PM \| Permalink \| Comments
	Web Design and Killer Headlines Gary Bourgeault February 11, 2006 Know More: Great Headlines, Marketing Realities, Purpose of your Web-site?, Website Design It does not matter what business you are in, you must build everything in the business around your USP. In my next topic keeping on the theme of website design and your success, we’ll look at the connection between... Continue Reading Posted at 5:03 PM \| Permalink \| Comments
	Put Your Web Design under a Microscope Gary Bourgeault February 11, 2006 Know More: Digital Trends, Getting Started, Internet Business Myths, Website Design I remember the late Corey Rudl would always try to convince those looking to him for advice to not include all the things on a site that you think would attract customers. a Let's go over this subject of web... Continue Reading Posted at 4:09 PM \| Permalink \| Comments
Feb10	Google Enters into Print Ad Service Gary Bourgeault February 10, 2006 Know More: Google, Internet Business Myths, Marketing Realities I have been continuously touting the need for businesses to branch out into several markets as a safety net and a vehicle for growth. Along with that I have been mentioning that promotion of your online business cannot be... Continue Reading Posted at 6:14 PM \| Permalink \| Comments
	Will New Startup Give Better Search Results? Gary Bourgeault February 10, 2006 Know More: Better Search Results, Digital Trends, SEO Even though there are search engines out there that give a fair result for our interests, still with the endless stream of new information being added to the net daily, it is still a daunting task for consumers to... Continue Reading Posted at 11:02 AM \| Permalink \| Comments
	Yahoo!, AOL Plan on Charging Bulk Email Senders Gary Bourgeault February 10, 2006 Know More: Bulk Email, Yahoo In a controversial announcement Yahoo! and American Online are planning on charging bulk senders on some of their email delivery. Of course there was immediately uproar in some quarters. a Evidently what they see as the way to go... Continue Reading Posted at 10:18 AM \| Permalink \| Comments
Feb 9	Yahoo - Experiment with its PPC Service Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Consumers Technology, Marketing Realities, SEO, Understanding Niche Marketing, Yahoo The next PPC company we want to consider is Yahoo (previously Overture): a As you probably know, Overture used to be the industry leader in PPC. Now it has been merged with the Yahoo name and refurbished and made... Continue Reading Posted at 12:22 PM \| Permalink \| Comments
	Some Google Adwords Changes Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Getting Started, Google, SEO I have talked before about how SEO is very overrated if used as a stand-alone technique for your business. It can even take away from your business if you obsess on it without developing other marketing strategies along side... Continue Reading Posted at 11:45 AM \| Permalink \| Comments
	The Hype-Free way to Drive Traffic to Your Site Gary Bourgeault February 09, 2006 Know More: Building Online Traffic, Google, Internet Business Myths, Marketing Realities, SEO First I want to encourage you with a report from Forrester. Last year the internet grew by leaps and bounds. There were more than a billion people online last year, with over 250 billion searches done. The total of online... Continue Reading Posted at 11:14 AM \| Permalink \| Comments
Feb 8	The Four Stages of Marketing Cycles Gary Bourgeault February 08, 2006 Know More: Consumers Technology, Digital Trends, Marketing Realities, Understanding Niche Marketing Since the beginning of marketing, every time a new piece of technology or innovation comes along, we go through several stages that have been historically true no matter when it was. There are basically four stages that you can... Continue Reading Posted at 10:07 PM \| Permalink \| Comments
	Embracing Lifetime Customer Value Gary Bourgeault February 08, 2006 Know More: Building Online Traffic, Lifetime Customers, Success Profiles One of the things I always try to convince the people and businesses I consult is that they must adopt a long-term way of thinking. As a matter of fact I don’t and won’t do any consulting to those... Continue Reading Posted at 2:18 PM \| Permalink \| Comments
	It’s the Consumers' Technology Gary Bourgeault February 08, 2006 Know More: Consumers Technology, Digital Trends, Marketing Realities, Understanding Niche Marketing We have talked a lot lately about the numerous trends that are resulting from the continuing innovation in technology. It not only provides opportunities to increase our customer bases, but also challenges us on how to use it and on... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
Feb 7	Does your Web-site have a Point? Gary Bourgeault February 07, 2006 Know More: Purpose of your Web-site?, Website Design In my constant quest to convince all of you to make sure that you understand completely and totally what your Unique Selling Proposition (USP) is, I will bring you others who see the same thing from different perspectives so... Continue Reading Posted at 10:59 PM \| Permalink \| Comments
	Google Accidentally Leaks Search Engine Secret – Part 2 Gary Bourgeault February 07, 2006 Know More: Building Online Traffic, Digital Trends, Google, Google Leaks Secret, SEO While for those of us that have been in the Internet marketing business for a while, writing and submitting articles has always been known to be one of the best, legitimate means of generating more traffic, sales, and subscribers. This... Continue Reading Posted at 6:42 PM \| Permalink \| Comments
	Google Accidentally Leaks Search Engine Secret Gary Bourgeault February 07, 2006 Know More: Digital Trends, Google, Google Leaks Secret, SEO When applying for a patent last year, Google revealed something that a number of us have practically known for years but was confirmed right from the source. The Patent Application – 20050071741. a I’ve been talking about the fact that... Continue Reading Posted at 5:47 PM \| Permalink \| Comments
Feb 6	Marketing to Tough to Reach People Gary Bourgeault February 06, 2006 Know More: Digital Trends, Marketing Realities, Understanding Niche Marketing On the Communications Revolution blog they recently reported some interesting information on where the next generation of marketing is going. Especially among young buyers and the tech-savvy, they use devices like iPods and BlackBerries to determine who it is... Continue Reading Posted at 11:49 PM \| Permalink \| Comments
	Three Tips to Enhance your Affiliate/JV Success Gary Bourgeault February 06, 2006 Know More: Affiliate Partners, Affiliate Program, Building Online Traffic, Digital Trends, Joint Ventures, Marketing Realities What you will find as you journey into these joint programs with other online marketers is that you will enter into reciprocal ventures; you will sell their product and they will sell yours. This is of course the ultimate... Continue Reading Posted at 11:21 AM \| Permalink \| Comments
	Contacting Potential Affiliate Partners Gary Bourgeault February 06, 2006 Know More: Affiliate Partners, Affiliate Program, Building Online Traffic, Getting Started, Marketing Realities First of all you must embrace the fact that this is the best way to build your online business traffic and sales, bar none. You should get a system in place or discipline, whatever you want to call it, of... Continue Reading Posted at 10:43 AM \| Permalink \| Comments
	Affiliate Programs and JV Partners Gary Bourgeault February 06, 2006 Know More: Affiliate Program, Building Online Traffic, Getting Started, Marketing Realities I want to make sure I’m clear about one thing when talking about affiliate programs and JV partners; this is not a low-level strategy to use only because you are short on time or money. It does help those... Continue Reading Posted at 9:45 AM \| Permalink \| Comments
Feb 5	The Best Way to Start Building Online Traffic Gary Bourgeault February 05, 2006 Know More: Building Online Traffic, Getting Started, Internet Business Myths, Marketing Realities, The Time Factor Before I get into the answer to that question, there are several things that must be considered. a First and foremost you need to have a product or service of your own. a Second, your website must be able... Continue Reading Posted at 11:14 PM \| Permalink \| Comments
	Retailers Fail at Email Address Validation Gary Bourgeault February 05, 2006 Know More: Email Address Validation, Marketing Realities Chris Baggott recently reported on an excellent study by Fresh Address, Inc. a In this study it was found that in its “Email Address Validation Study of Fifty Top Retail Web Sites.” … none of the tested websites successfully... Continue Reading Posted at 6:10 PM \| Permalink \| Comments
	Google is Going beyond the Web in its Advertising Gary Bourgeault February 05, 2006 Know More: Digital Trends, Google, Internet Business Myths, Marketing Realities, Understanding Niche Marketing For those who want to provide continuous, growing customer value, they will need to provide marketing in a growing variety and array of mediums. a There is no such thing as a pure Internet play as far as marketing... Continue Reading Posted at 5:00 PM \| Permalink \| Comments
Feb 4	The International Market: Booming Online Growth Gary Bourgeault February 04, 2006 Know More: Digital Trends, International Markets, Marketing Realities, Understanding Niche Marketing Many online consumers have inundated with an endless array of promotions and volume of internet offers, that they are becoming progressively resistant to their appeal. Yet, in a great many of countries, which are becoming increasingly connected to the... Continue Reading Posted at 7:40 PM \| Permalink \| Comments
Feb 3	Website Design: Keep it Simple and Clean Gary Bourgeault February 03, 2006 Know More: Getting Started, Marketing Realities, Website Design One of the big myths that won’t go away, is the continuous push to convince those pursuing making a living online that they must have a site that is full of all these cool bells and whistles and looking... Continue Reading Posted at 10:22 PM \| Permalink \| Comments
	The Changing Consumer-Friendly Marketing Climate Gary Bourgeault February 03, 2006 Know More: Digital Trends, Marketing Realities, Understanding Niche Marketing Because of the expanding consumer burnout and cynicism and the falling response rates of internet consumers, there is a growing number of online marketers that are adapting to a more consumer-friendly strategy. Here is a list of things that... Continue Reading Posted at 2:47 PM \| Permalink \| Comments
	What Online Marketers Must Focus on This Year Gary Bourgeault February 03, 2006 Know More: Digital Trends, Internet Business Myths, Marketing Realities, Understanding Niche Marketing I have been talking about trends for this year that will demand a need to respond by online marketers. As we looked at recently, response rates in both direct mail and the Internet are dropping. At the same time... Continue Reading Posted at 1:11 PM \| Permalink \| Comments
	Multiple Marketing Strategies Gary Bourgeault February 03, 2006 Know More: Internet Business Myths, Marketing Realities, Understanding Niche Marketing In one of my recent posts I discussed that an obsession with SEO as the things that will make or break your business is a great mistake. a Barry Welford the President of SMM recently posted an article that... Continue Reading Posted at 11:47 AM \| Permalink \| Comments
Feb 2	Your Niche is Gain - Not Loss! Gary Bourgeault February 02, 2006 Know More: Marketing Realities, Understanding Niche Marketing Sometimes when the subject turns to niche markets, many think of this psychologically as losing something before you ever begin. a But let’s just take Wal-Mart. As large as they are, they still have a sphere that they operate... Continue Reading Posted at 5:51 PM \| Permalink \| Comments
	Can you Really be Successful with a Talking about Yarn Blog? Gary Bourgeault February 02, 2006 Know More: Internet Business Myths, Success Profiles This post I want to show you several examples from an internet business that will help you see how it can be done. a I am choosing a blog to show you, but it could apply to any online... Continue Reading Posted at 2:10 PM \| Permalink \| Comments
	Are the Only People Making Money Online the Gurus? Gary Bourgeault February 02, 2006 Know More: Getting Started, Internet Business Myths IF you are in the stage of deciding whether to start an online business or not, let me talk about something that should really help you along. a First I want to deal with a myth that a lot... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
Feb 1	The Cost of Marketing will Rise Gary Bourgeault February 01, 2006 Know More: Marketing Realities, SEO It has been in the news of course of the rising postal rates that became effective on January ninth. And I’m sure you had to go out and get some stamps to make up the difference. a Because of the... Continue Reading Posted at 6:57 PM \| Permalink \| Comments
	Some Statistical Trends you Need to Know Gary Bourgeault February 01, 2006 Know More: Marketing Realities I am going to share with you a few statistics for the year 2005. Keep reading through as we go, the statistics aren’t all bad, they will just help you to redirect your strategy. a First of all, only... Continue Reading Posted at 6:01 PM \| Permalink \| Comments

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