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Branding Archives

Apr21
Major League Baseball: Your new online management company?

mlb_logo.jpgIf you don't think that online marketing and business isn't changing drastically, take a look at the deal that was announced recently between Major League Baseball and Signatures Network. I posted on it on one of my other blogs bizofshowbiz.com.

But it brings up a question that immediately came to my mind, what is online marketing and business becoming? Here we have a major sport franchise entering into the business of online business management for a music company. Baseball is handling the infrastructure and mechanics of the deal.

I don't know about you, but doesn't that make you think? Who would even think that major league baseball would be an Internet management competitor? What is baseball anymore? Are the games becoming a backdrop and incidental to all but the most diehard fans?

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Apr18
The ‘blogosphere’ increasingly more significant than traditional marketing

Jupiter Research in a report called: Consumer Created Content: Assessing the Influence of Content-Contributing Online Consumers, maintains that bloggers are playing a growing role in the influence of what people buy, interrupting the way things are being marketed over the Internet.

In Europe especially, where there are far fewer bloggers, this "vocal minority" is having a disproportionate influence in relation to their numbers.

Jupiter says that while 53 percent of those visiting online publishing sites are "silent surfers" who don't get involved with anything interactive at all. In contrast 24 percent respond that they continuously contribute to weblogs, forums or websites.
 
The report affirms that to neglect the blogoshere and what is being written there in reference to companies, their products or services, is a huge mistake. The influence of certain bloggers is taken as much more consistant and accurate than traditional outlets by many.

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Apr14
Road Sign in Mexico, Outer Appearances, and a Riddle

If you guess this riddle you’ll understand why this road-side ad in downtown Mexico is ineffective:















Imagine driving through the desert and reaching a town so small it doesn’t even have a stop light. While there you want to get a haircut before continuing on your way. You ask a local if there are any barbers in town and he says “Why yes. Wayne and John are the only barbers in town and you can tell them apart by their haircuts. Wayne has a terrible haircut and John has the best haircut in town.”

Question: Who would you get your haircut with?

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  • Easton Ellsworth on Road Sign in Mexico, Outer Appearances, and a Riddle

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