Devoted to online marketing, viral marketing, and web marketing

In the area of keywords and their value in your SEO campaigns, you need to know what it is you're trying to measure. You may find it hard to believe but the volume of traffic to your site isn't the main issue. For example, if you have high volume traffic but few responses to what you're wanting your visitors to do, than you're not fulfilling your purpose no matter how many visitors you get.

So if volume is the only thing you're measuring, it can actually give you a false sense of success rather than a warning of what keywords changes you may need to make.

If things aren't happening the way they should be, you need to take a step back and objectively look at your overall words that are being used.

I remember listening to someone talking about real estate and building a great business. One of the things they said, which is pretty common knowledge, is that one of the keys to success in business is to find something that works, and simply repeat that concept over and over again. In all financial endeavors, this has proven to be true.

Now what does that have to do with Internet marketing? There are some very simple and easy to understand concepts that once you learn them, can be repeated over and over again successfully.

The one area that is especially important to learn this in is your ROI or return-on-investment.

The director of global and strategic media and marketing for leading U.S. advertiser Citibank, Mark Ingall, made the ultimate contrarian announcement that "pretty soon" internet advertising is going to peak and plateau, and quite possibly decline.

"Online seems to have leapfrogged right over other media, but given just what happened to the direct mail category over the last 10 years, the prediction for online is that it will spike pretty soon,...Over time...we're going to have to turn our attention to something more traditional," Ingall is quoted as saying during a keynote speech at the Advertising Club of New York's yearly Magazine Day.

He added that this will be a promising development for magazines, but quickly added that magazines will not be able to survive without the internet: "If there's any publisher or editor in here who thinks they're going to survive just with print, I look forward to seeing whether you're here in five years' time."

Pew Internet and American Life Project, a non-profit survey group announced the results of a recent survey that revealed that the Internet is taking a much larger role in users regular life decisions.

Approximately 45 percent of online users which is about 60 million Americans, say that they used the Internet to aid them in making large decisions or facing major events in their lives in the last two years. This has grown by 40 percent from 2002 whent the same questions were asked in a survey.

Close to 21 million Americans looked to the Internet when searching for more training for a career, while 17 million used it to determine a school for a family member or to help another person with a major sickness, the Pew Internet group said.

While computers are the dominant Internet instrument today, mobile phones are quickly gaining ground with their wireless browsing capabilities.

When saying this we must realize that this is in reference to worldwide, not just nationally. In many areas of the world the mobile phone is the means that users perfer to access the Internet. This is because of the huge install base of mobile phones and the higher developed wireless networks they have.

Brian Cruikshank, senior vice president and managing director of Ipsos Insight's Technology & Communications says
"Accessing the Internet on a wireless handheld device is no longer a novelty for consumers in the major global economies. It's becoming a common, everyday occurrence for many people."
 
While growth is happening overall worldwide, in the U.S. and Canada things are pretty much flattening in mobile phone growth, where it is the access through notebook PCs that are becoming the device of choice for Internet access away from the home.