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Devoted to online marketing, viral marketing, and web marketing |
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Jun13
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Gary Bourgeault
 June 13, 2006
There are two main streams of thought about building email lists and how to market to them. In the marketing area you have those that tell you that once you get your leads, then hammer them hard until they either... Continue Reading
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Jun12
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Gary Bourgeault
June 12, 2006
The Alpha Marketer The greatest challenge to online marketers when they want to expand there horizons by creating new online businesses is how to get viral marketing working quickly for them. Unless you have a lot of money to spend... Continue Reading
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Gary Bourgeault
June 12, 2006
The Alpha Marketer According to a recent Burst Media survey, 37.4 percent of teens aged 13-17, say they spend 3-4 hours each day on the internet - this is in addition to school. Teen males who spend that much time... Continue Reading
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Gary Bourgeault
June 12, 2006
We have heard talk of the e-newspapers for close to 30 years and how it is just about read to be introduced to the consumer. The time for its arrival may finally be here. Some of the biggest newspapers in... Continue Reading
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Gary Bourgeault
June 12, 2006
Research has confirmed what hopefully most of us already know, that in your email campaigns you get far better conversion rates when offering one choice of services versus multiple choices. One recent test sent emails focusing on one product with one... Continue Reading
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Jun11
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Gary Bourgeault
June 11, 2006
We talk about the need for compelling content in our writing and ad copy at thealphamarketer.com, and it's true how much we need that. There is one area in marketing that is changing almost overnight and that is that marketing... Continue Reading
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Jun10
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Gary Bourgeault
June 10, 2006
The Alpha Marketer If you're anything like me in marketing and business, you're always looking and searching for another tip and idea to give you an edge. In our information age, there is, well, too much information. How many times... Continue Reading
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Gary Bourgeault
June 10, 2006
One thing that doesn't change, whether you're marketing online or off, is the need to grow your network. In the online world, I think there is even greater opportunity to connect with other people, whether you may end up doing... Continue Reading
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Jun 9
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Gary Bourgeault
June 09, 2006
The Alpha Marketer Continuing our conversation about offering higher priced products or services, let's look at one of the great benefits and competitive advantages of doing it. More Marketing Money If you were offering a $300 private online membership,... Continue Reading
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Gary Bourgeault
June 09, 2006
The Alpha Marketer Many online marketers have an insecurity streak, and as a result don't put together products and services in the higher price ranges. Obviously its not something you just decide to do regardless of what you're offering. When... Continue Reading
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Gary Bourgeault
June 09, 2006
The Alpha Marketer There are a couple of new Adwords features that are definitely worth trying out. The first one called... "Position Preferences" which is in the advanced options area under the edit campaign settings - lets you keep your... Continue Reading
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Jun 8
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Gary Bourgeault
June 08, 2006
The Alpha Marketer According to an article in DMeurope.com, more than half of European internet users have purchased items online in the last year, citing a study by European research agency InSites. In the survey it was found that 70... Continue Reading
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Gary Bourgeault
June 08, 2006
The Alpha Marketer Does a place like Alexa have any value since it's powered by Google. If you do one search don't you get the same results. If that's the case why bother? Alexa does have one little thing... Continue Reading
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Gary Bourgeault
June 08, 2006
The Alpha Marketer If you have a lot of people looking at your site and offerings without buying, one of the things keeping them from making the decision could be your testimonials. A new company called Trusted Testimonials has... Continue Reading
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Gary Bourgeault
June 08, 2006
The Alpha Marketer We've talked about a number of web design mistakes before. Here are a few more that I continue to find in my online surfing. Web Pages way too long - One way of getting somone to leave... Continue Reading
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Jun 7
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Gary Bourgeault
June 07, 2006
The Alpha Marketer Many people promoting online marketing and business opportunies always throw in the line that you can be your own boss. Now this has some truth in it, but at the same time it is far from... Continue Reading
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Gary Bourgeault
June 07, 2006
The Alpha Marketer a An interesting thing about instability is that it doesn't matter if it is true or not if people believe it. For example, in America, the economy has been doing pretty good for several years, but... Continue Reading
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Jun 6
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Gary Bourgeault
June 06, 2006
The Alpha Marketer a One way to get insight into what types of things are getting people interested in discussing is Google (GOOG) Groups. That along with other ones like Yahoo! (YHOO) Groups ad MSN (MSFT) Groups. The way to... Continue Reading
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Gary Bourgeault
June 06, 2006
If you've ever bounced around the SEO forums, you know that one of the most asked questions is, When do you know when your page has been indexed on Google (GOOG)? One simple answer that you never find is that... Continue Reading
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Gary Bourgeault
June 06, 2006
Topix.net has joined the free classified markets adding the offer to post to the site listings for housing, jobs, private party items, services, events and "local shops." This has been going on for several months, as topix.net users know, but... Continue Reading
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Gary Bourgeault
June 06, 2006
Studies are now showing that 10% of people in the U.S. have their own blog and 15% their own webpage. That's millions of people that are adding their own online content on a consistent basis. Around 43 million do it... Continue Reading
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Gary Bourgeault
June 06, 2006
Let's talk a little about Wikis today, niche publishing and going local. We've talked a lot about local marketing and promotion at The Alpha Marketer, today let's get into the locality as a market. John Gartner at Marketingshift.com says: "Wikis... Continue Reading
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Jun 5
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Gary Bourgeault
June 05, 2006
We've talked some about this issue before, but let's talk a little bit more on the reasons why being on top of the search engine rankings isn't necessarily the place you want to be. In the past we've talked about... Continue Reading
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Gary Bourgeault
June 05, 2006
Reuters Photo a Google (GOOG) Inc. is continuing its assault upon Microsoft (MSFT) Corp. as it announced that it is introducing an online spreadsheet Tuesday. The online spreadsheet will offer consumers and businesses a free alternative to Microsoft's Excel. To... Continue Reading
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Gary Bourgeault
June 05, 2006
Online newspaper websites in the first quarter increased to $613 million, almost 35 percent more than last years first quarter, according to estimates by the Newspaper Association of America. That makes it the eight straight quarther that online newspapers have... Continue Reading
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Gary Bourgeault
June 05, 2006
Normally, press releases with contact information include a hotlink at the end of the release. One great edge you can get here is to forget all of that and begin to put your hotlink at the top of the page;... Continue Reading
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Gary Bourgeault
June 05, 2006
We are continuing our look at creating powerful press releases that bring great results and clickthroughs. Here is another tip to consider when creating a press release. Make sure your first paragraph has several keywords in it. The first paragraph... Continue Reading
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Gary Bourgeault
June 05, 2006
One of the most underrated search engine marketing techniques is the use of press releases. They really work well to get clicks, but they must be done right. The reason they work so well and are a great strategy is... Continue Reading
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Gary Bourgeault
June 05, 2006
We have talked before about all small businesses should have their own Web sites. A new service being offered by MerchanCircle, which is launching today (June 5, 2006), makes it a whole lot easier. Rafe Needleman reports on Cnet: "MerchantCircle,... Continue Reading
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Jun 4
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Gary Bourgeault
June 04, 2006
One thing about people that we can always count on is that they love to find out about something that is being kept from them. They love to discover secrets! This is why not only gossip columnists, political parties and... Continue Reading
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Gary Bourgeault
June 04, 2006
Mozilla Corp., the open source developers of Firefox 1.5 and Thunderbird email client, released patches for a dozen security issues in the software. Some of the patches should also help to stabilize the browser software itself. The update which is... Continue Reading
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Gary Bourgeault
June 04, 2006
Talk of a slowdown of broadband adoption in the U.S. for 2005, proved to be totally off target as high-speed access has grown to 60 percent of U.S. households, according to a report by Leichtman Reasearch Group, called "Broadband Access... Continue Reading
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Gary Bourgeault
June 04, 2006
Pew recently stated that 48 million Americans have posted content on the Internet. Most of them use broadband as their ISP of choice. Between March of 2005 and March of 2006, broadband usage increased by over 40 percent. Those that... Continue Reading
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Jun 3
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Gary Bourgeault
June 03, 2006
Former computer superpower Dell (Dell) , is scrambling to come up with answers in its eroding PC business. They once had a huge lead over all competitors and have now come to the place where they are less than two... Continue Reading
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Gary Bourgeault
June 03, 2006
Amazon was one of the first, and is probably the best-known company for making their online business personal for the user. There are times where the Internet can give the feel of walking in a crowd and nobody noticing. One... Continue Reading
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Jun 2
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Gary Bourgeault
June 02, 2006
How are you Different? We talked a couple of days ago about how big companies on the internet are becoming more commoditized every day. Here is a good example from todays news stories. First YouTube: YouTube said that it... Continue Reading
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Gary Bourgeault
June 02, 2006
Every survey, every study and every successful marketer says the same thing: Do not mess around with the navigation aspect of your site. There is nowhere in the online business where it as important to keep it simple and... Continue Reading
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Gary Bourgeault
June 02, 2006
With the entry of Google into the video ad market this week, tons of internet marketers are making it sound like it's the next holy grail of making great wealth on the Internet. Don't believe it! John Jantsch makes some... Continue Reading
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Gary Bourgeault
June 02, 2006
Consumers need to feel that sense of urgency at times to get them to cross the line and buy from you or do the thing you want them to do on your Web site. One of the ways this is... Continue Reading
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Gary Bourgeault
June 02, 2006
Have you noticed that almost every large Internet company are just starting to copy each other? I have to admit it sickens me some. What they are doing is trying to not allow one another to "niche" something as their... Continue Reading
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Jun 1
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Gary Bourgeault
June 01, 2006
One of the lingering concerns with advertisers and visitors in relationship to user-generated content is quality of content on the side of the advertiser and your users getting annoyed with being blasted with ads. One thing that might work well for... Continue Reading
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Gary Bourgeault
June 01, 2006
Skype, in partnership with VOIP vendor Vapps, have announced that they have created free conference calling which can include up to 500 participants on each call, according to techworld.com. The name of the launch is called HighSpeedConferencing.com, where Skype users... Continue Reading
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Gary Bourgeault
June 01, 2006
Ask.com, in response to the growing market for tracking the latest post on blogs, is adding new tools to become a larger competitor in this area. They will be offering, starting Thursday, a specialty channel that zeroes in on content... Continue Reading
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Gary Bourgeault
June 01, 2006
While the emerging new media of videogames, social networks and blogs has generated a lot of interest from online marketers, they are not ready to use them in their marketing campaigns in the next year. They are still going to... Continue Reading
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Gary Bourgeault
June 01, 2006
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported recently that internet advertising has continued surge as it came in at a new record of $3.9 billion for the first quarter of 2006. This is almost 40% over the same... Continue Reading
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