June 12, 2006
Research has confirmed what hopefully most of us already know, that in your email campaigns you get far better conversion rates when offering one choice of services versus multiple choices.
One recent test sent emails focusing on one product with one service and another that offered four separate services.
What were the results of the test? The email sent with one offer ourperformed the other by over 450 percent!
This may not surprise most of you as those who create landing pages know that it is the only way to make them by putting one product or service on it and promoting the heck out of it. In email we don't see very many studies that reveal the same results.
So in our emails, we need to strongly consider that making more than one offer may hurt more than help you bottom line. Try a couple of tests with your list and offer your best product alone and see what the results are. I think that you will be pleasantly surprised.
