May 07, 2006
Peter Daboll, President and CEO of comScore Media Metrix, recently said "With the number of sponsored clicks representing a significant driver of search engine revenue... approximately 11.4 percent of Yahoo! and 11.8 percent of Google's searches resulted in a click on a sponsored ad. These click-through levels are substantially higher than those seen with traditional banner ads..."
According to the report:
The total number of searches conducted on Google rose 36 percent to 2.7 billion in March 2006, versus last year
Searches conducted on Yahoo! (YHOO) Search totaled 1.6 billion, an increase of 8 percent over the prior year
In March 2006, 1.4 billion searches conducted on Google (GOOG) included a sponsored ad, (up 50 percent versus year ago)
942 million searches conducted on Yahoo! Search included a paid ad (up 30% versus the prior year)
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Monthly Y/Y Searches March 2006 vs. March 2005 |
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March 05 |
March 06 |
Change |
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Total Searches (MM) |
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|
|
2,013 |
2,736 |
35.9% |
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Yahoo! Search |
1,460 |
1,578 |
8.1% |
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Searches with Sponsored Ad (MM) |
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|
|
968 |
1,448 |
49.6% |
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Yahoo! Search |
726 |
942 |
29.8% |
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Percent of Searches with Sponsored Ad |
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|
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48.1% |
52.9% |
4.8 pts |
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Yahoo! Search |
49.7% |
59.7% |
10.0 pts |
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Sponsored Clicks (MM) |
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|
|
196 |
322 |
64.0% |
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Yahoo! Search |
139 |
180 |
29.9% |
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Percent of Searches with a Sponsored Click |
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|
|
9.7% |
11.8% |
2.0 pts |
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Yahoo! Search |
9.5% |
11.4% |
1.9 pts |
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Source: comScore qSearch, April 2006 |
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comments
Interesting stats... I wondered how that worked -- thanks Gary...
Posted by: Ellen Weber | May 7, 2006 04:49 PM | Permalink to Comment
They are interesting and tell and comfirm a story that's growing larger almost daily: online marketing is beginning to be driven by sponsored clicks among other advertising campaigns.
Posted by: Gary Bourgeault | May 7, 2006 06:42 PM | Permalink to Comment