April 24, 2006
I read a recent Peppers & Rogers article concerning TRUSTe, the company that started with a Web privacy seal over 9 years ago. The article openly wonders if online users even notice or are influenced by the viewing of a seal on a website.
In your own online decision-making concerning this issue, are you influenced in any way by an online privacy seal on a site?
The company TNS recently conducted a survey to answer these questions. Here are some of the results:
47 percent of respondents had heard of seals.
34 percent had not heard of them.
86 percent said privacy seals were either "very" or "somewhat" useful.
15 percent believe seals have affected their online behavior "often."
38 percent said seals have affected their online behavior "sometimes."
Fran Maier, president and executive director of TRUSTe, in a recent press release said "The Most Trusted Company for Privacy Award celebrates the brands that respect people's privacy, encourages a safer digital marketplace and helps Internet users understand privacy issues, these three companies are trusted by consumers and experts alike. They are different in size and scope, helping to prove that security concerns aren't limited to certain industries or giant conglomerates, but apply to everyone."
Who are the most trusted online privacy companies? The top three are P&G, HP and E-LOAN.
Has a online privacy seal made a difference in your marketing results?
