April 24, 2006
Nielsen Interactive Entertainment's managing director for Europe, Henry Piney, responding to the results of a recent survey they conducted said: "The study provides continued evidence that in-game advertising is a medium which brand managers across categories should be exploring, particularly if they want to reach the highly valuable 18-34 year old male audience."
Paul Loughrey, writing for GamesIndustry.biz, concurs reporting that "in-game advertising yields significant results in product awareness and purchasing decisions, showing that in-game advertising generates a 60 percent improvement in new product awareness, and that 3D advertising creates nearly twice that of static 2D billboard advertising."
He adds one caveat though saying that the study "was designed to validate the different formats available through Double Fusion's own in-game advertising technology."
This is a space to watch in our marketing efforts as a number of people are predicting that this will be a great option for those that are marketing across multiple platforms.
If you're a smaller marketer, I wouldn't just think about this alone, but of online communities that you may be able to target market even better. The point in all of this is that you can possibly embed your marketing offerings in this type of format whether it is online on game consoles.
Are there some creative ways you have thought of to do this?
