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« Understanding the New Internet | Main | IAB/PwC Report Online Advertising Continues to Soar »

May31
Six Apart offering new blogging platform

Six Apart is opening up its new blogging platform named Vox to users starting June 1.

Publish.com reports:

Vox, currently known by its code name "Comet," is a free, hosted blogging service. It is Six Apart's fourth blogging platform, following Moveable Type, LiveJournal and TypePad, which combined have over 30 million users worldwide, according to the company.

With Vox, Six Apart is trying to capitalize on several emerging online trends, including privacy concerns and the excitement over social networking sites.

Andrew Anker, general manager of Vox says "We're saying tomorrow is more of a groundbreaking, not a ribbon cutting."

Publish.com added that "Vox is currently in preview mode, according to Anker, and the company will continue to incorporate new features and bug fixes about every two weeks this summer. As of this writing, the platform is at release .7 and still branded "Comet."

Vox is being built around more intimacy and private thoughts, than around masses. It will cater to those who want to share intimate thoughts and photos with friends and family and will incorporate tools that will allow only certain people to access what you want them to.

It's built around the idea of "neighborhoods" or people you know and trust. On the other side of things you will be able to incorporate and integrate large sites like YouTube, Amazon and Flickr, among others, into the platform.

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comments

Sounds as if they're borrowing a certain amount from LiveJournal, which they also own, and which relies on the communities members form. Unfortunately Six Apart isn't very responsive when LiveJournal users and their communities have something to say to them, as in the recent furor with the LJ abuse team's handling of abuse complaints.

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« Understanding the New Internet | Main | IAB/PwC Report Online Advertising Continues to Soar »

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